Contrary to popular belief, engagement rate is higher on smaller screens across both smartphones and tablets in Asia
TAIPEI, Oct. 23, 2014 /PRNewswire/ — Appier, a leading marketing technology company, published Asia’s first cross-screen research report today, providing insights into how users interact on multiple devices. This is the first report of its kind as it is based on actual user behaviour data from Appier campaigns in H1 2014.
"The report reveals how incredibly complex the modern marketing environment is, as well as the growing importance of cross-screen targeting in the marketing mix as consumers spend more time on multiple devices. Appier’s technology allows marketers to deliver highly personalized, relevant and well-timed content to people on the right device. At the end of the day, ensuring that great user experience is what adds value," said Chih-Han Yu, co-founder and CEO at Appier.
The report is based on data from Appier campaigns run in 10 markets across Asia in the first half of 2014. Based on real user behaviours and patterns across different devices, the report includes the following findings:
- Cross-screen is becoming increasingly important given the diverse user behaviours and patterns across devices.
- Consumer preference for screen size is shifting towards the middle; there is a growing number of larger mobile phones and smaller tablets.
- Rich media ads perform better than other ad formats in Asia in general.
Driven by an All-Star team specialized in artificial intelligence, data mining and digital marketing, Appier has revolutionized marketing by offering Asia’s first proprietary cross-screen targeting solutions that can deliver the right content to the right audience at the right time on the right screen which can help marketers make most accurate and real time decisions to achieve their ROI. Global brands and agencies have used Appier’s solution to successfully reach their audiences, including Heineken, IKEA, Nike and renowned game publishers.
Headquartered in Taipei, with offices in San Francisco, Singapore and Tokyo, Appier recently opened new office in Sydney in September as well as announced the completion of a US$6 million Series A round of funding from Sequoia Capital this June. Appier’s cross-screen targeting solutions are now available in Australia.
 Research data covers the following 10 Asian markets including Hong Kong, Indonesia, Japan, Korea, Macau, Malaysia, Singapore, Taiwan, Thailand and Vietnam.