Guangzhou Daily to invest US$20 million in Yoyi Digital to form joint venture company
GUANGZHOU, China, February 17, 2015 /PRNewswire/ — Yoyi Digital, China’s leading provider of Multi-Screen Programmatic Buying and marketing solutions for advertisers and media publishers, announced today the signing of a strategic partnership with Guangdong Guangzhou Daily Media Co Ltd (SZSE:002181), one of China’s largest media groups and publishers of Guangzhou Daily and China Business News. Under the agreement, Guangzhou Daily will complete a US$20 million strategic investment in Yoyi Digital which will be used to establish a joint venture company between the two parties. This marks the first strategic partnership between a traditional media group and leading internet technology firm in China.
The partnership will effectively synergize Guangzhou Daily’s extensive media resources with Yoyi Digtial’s advanced demand-side platform (DSP) solutions and expertise. Guangzhou Daily will provide Yoyi Digital with unprecedented access to media channels and content resources, while Yoyi Digital will utilize its integrated advertising and programmatic buying solutions to optimize Guangzhou Daily’s advertising system. The partnership will also provide brands greater access to target audiences in China’s thriving commercial sector and improve audience experience through targeted content.
"In the digital age, the concept of media has become increasingly fluid with the emergence of new communication modes. This has allowed brands to build deeper engagement with their target audiences," said Roy Zhou, Founder and CEO of Yoyi Digital. "With the convergence of media, content and advertising, the role of digital technologies is a game changer for advertisers and brands. Utilizing our advanced DSP solutions and Databank, Yoyi Digital will be able help Guangzhou Daily take their business to the next level, while also helping brands reach more consumers in a smarter, more targeted approach."
"Traditional media has been through a long development history and has accumulated rich experience and unique advantages," said Zhao Wenhua, General Manager of Guangdong Guangzhou Daily Media Co. Ltd. "Combining these advantages with emerging technologies, we can find breakthrough points to develop greater integration between media and advertising. We are confident that our partnership and joint venture with Yoyi Digital will be able to forge a new model for digital media advertising."
Under the joint venture company, both parties will work together to revolutionize China’s digital advertising landscape by providing customers with faster, more efficient and better targeted online marketing digital solutions. In addition to Guangzhou Daily, investors of Yoyi Digital include: Fidelity, Gobi Partners, Oak Investment Partners and Steamboat Ventures.
About Yoyi Digital
Founded in 2007, Yoyi Digital is China’s leading platform in multi-screen programmatic buying. Leveraging its data and technology resources, Yoyi Digital is spearheading the transformation of display ads from media buying to audience buying. As the first DSP in China, Yoyi’s programmatic buying platform can access 10 billion displays, 1.2 billion mobile and near 1 billion video daily impressions each day by integrating Google, Taobao, Baidu and other ad exchange platforms in China.
Early in 2014, Yoyi Digital launched Databank, China’s first real-time data management platform, which helps advertisers collect, analyze and manage first-party data from advertiser websites and mobile applications as well as third-party data assembled by Yoyi and other data providers. Yoyi Digital provides both branding and performance solutions for over 500 well-known global and local brands, including Volvo, Audi, Toyota, Ford, Canon, Shell, JDB, Lenovo, Haier, China Mobile, China Union, Bank of Communications, ICBC and many more. Headquartered in Beijing, Yoyi Digital also has offices in Shanghai and Guangzhou. For more information, please visit http://www.yoyi.com.cn.
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