Widening outreach with Singapore
SINGAPORE, July 05, 2019 (GLOBE NEWSWIRE) — Trip.com, an independent international brand and part of Ctrip Group, the largest online travel agent in Asia and the second largest in the world, partners Mediacorp in an extensive partnership for Star Search 2019 – Mediacorp’s iconic talent discovery platform, which has produced many popular celebrities like Zoe Tay, Chew Chor Meng, Felicia Chin and Romeo Tan since 1988. Star Search 2019 is the 11th edition of the show.
After a nine-year hiatus, Star Search 2019 marks the return of Mediacorp’s popular competition, attracting 1,200 hopefuls from Singapore, Malaysia, China, Indonesia, Taiwan, Japan, Hong Kong, Canada, Australia, UK, Macau who showed up at two open auditions in May at Ngee Ann City and Bugis+.
As the official travel partner, Trip.com in Singapore will also be sponsoring a trip for the final winner of Star Search and a chosen mentor or alumni. This will be filmed as a travelogue for TV broadcast.
A photo accompanying this announcement is available at https://www.globenewswire.com/
With 24/7 customer service and available both on website and mobile app and in 19 languages, Trip.com offers comprehensive travel products and services to millions of members worldwide. With a large inventory of over 1.2 million accommodation, 2 million individual flight routes, local attractions and things to do our aim is to provide, all travelers and the final winner of Star Search, a trip of his or her dream.
Edmund Weng, General Manager of Trip.com Singapore and Malaysia, said, “We are delighted to be the only and official travel partner with Star Search. As a popular talent discovery platform, our partnership will ensure that Trip.com remain by the side of all who are ready to take a trip. Live your dreams and take the trip with Trip.com.”
“Just as Trip.com promises seamless connections for travellers around the world, Star Search brings promising talents on a flight of discovery to unearth their inner stars. As we move into the next phase of the competition, Mediacorp is thrilled that Trip.com has come on board as a partner. We can’t wait to journey together with the rest of Singapore to find out who among the 24 fresh talents will be next to shine at the studios of Stars Avenue,” said Mediacorp’s Chief Commercial and Digital Officer, Parminder Singh.
Ctrip.com International, Ltd. is a leading travel service provider of accommodation reservation, Trip.com provides one-stop travel booking services in 19 languages through our website and mobile app. We are a part of the Ctrip Group, a NASDAQ listed company since 2003 (NASDAQ: CTRP) with over 30,000 employees and over 300 million members, making it one of the leading online travel agencies in the world.
With more than 1.2 million hotels in 200 countries and regions, we’ve built an extensive hotel network to give our customers a fantastic choice of accommodation. Our far-reaching flight network has over 2 million individual flight routes connecting more than 5,000 cities around the globe. When you combine this with our 24/7 English customer service and various other travel products, you can trust us to take care of your next trip.
Mediacorp is Singapore’s largest content creator and national media network, operating six TV channels, 11 radio stations and multiple digital platforms including CNA, Singapore’s most used news app, and Toggle, its digital video platform. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
Mediacorp pioneered the development of Singapore’s broadcasting industry, with radio broadcast in 1936 and television broadcast in 1963. Today, it reaches 98% of Singaporeans in four languages and has a growing Asian audience base through CNA as well as entertainment content that is distributed across markets in the region.
The Mediacorp Partner Network brings Mediacorp together with industry-leading brands like ESPN, Edipresse Media, 99.co and VICE to deliver rich content for consumers and effective solutions for advertisers.
Mediacorp is the recipient of industry accolades including New York Festivals, World Media Festivals, PromaxBDA (World and Asia) and Asian Academy Creative Awards.
For more information, please visit mediacorp.sg.
For further information, please contact:
Ctrip.com International, ltd.
Tel: (+86) 21 3406 4880 ext 196455
Mediacorp Pte Ltd