NEW YORK, Feb. 12, 2015 /PRNewswire/ — Small Business marketers will agree that the outcomes of any successful content marketing strategy should be to reach, convert and engage. A diverse and strategic content plan should attract visitors to your website and help convert them into customers. Once you have a plan in place, consider utilizing different content marketing productivity tools that can support your strategy, improve the impact and maximize your success.

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Measurement. Track specific metrics in order to ensure your content isn’t creating marketing silos that can limit the benefits of creative and shareable content. Uncover what your audience is responding to and how they are landing on your site. Google Analytics, Market Samurai and CrazyEgg are just a few examples of the available tools that can help you gather this information.

Multimedia. Use multimedia assets to accompany your content and to help further convey your message. Breaking up the text of your content posts with an attractive image can also increase social shares and engagement. You will need to develop sources for obtaining good images such as iStockPhoto or Creative Commons.

Social Media. With the proper management tool, promoting your content through various social media accounts shouldn’t be a resource drainer. Review the tools you use to find out if they are delivering the results you require. Hootsuite and SproutSocial are two examples of a tool that can help with the posting and tracking of content.

For more tips and discussion on how to increase your content marketing productivity, view the latest article by Steve Lazuka, founder of Interact Media, on PR Newswire’s Small Business Toolkit:

PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire                        

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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