NEW YORK, April 3, 2015 /PRNewswire/ — With content creation at an all-time high and with some brands scrambling to take up content as a marketing tactic, it’s no wonder that readers are confused.  This confusion can have a real impact on how effective brands can be in their content-led marketing efforts.

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@SteveLazuka, Founder of Interact Media, understands this unique challenge that brands face, and in his latest article posted to PR Newswire’s Small Business PR Toolkit, Lazuka suggests ways that brands can take a step back, slow down and reevaluate before diving into their next content-led program.  He believes that creating content that will be truly valued likely means thinking about the process differently, such as:

  • Missing the mark.  Ensure that your content isn’t aiming too high or too low for your reader. This can be measured with "readability" and it is particularly important so that you are not alienating your audience.
  • Understanding readability.  Readability is defined as the ease with which a written text can be understood by a reader.  The majority of writers will craft their copy based on the inherent knowledge of the audience they are writing for.
  • Scientific approach.  These days you can take it a step further with a scientific approach called the Flesch-Kincaid Readability Score mechanism. This tool evaluates the reading ease level and grade level of your content and provides you explanations of both – allowing you to customize your content as precisely as possible.

For further discussion on ways that you can customize your content to clear up confusion with your audience, click here: http://bit.ly/1BOwRXW.

PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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