NEW YORK, March 13, 2015 /PRNewswire/ — With content at the core of marketing today, small business marketers are continually investing valuable time, money and resources in order to produce enough content to support their strategy. Valuable content is the gateway to building deeper relationships with customers and in order to be successful, brands have to be strategic about the type of content they push out. It is equally as important that small businesses understand the value of topical and curated content and how it is a necessary component to creating the right content mix.

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In an effort to help small businesses stay on top of their content creation efforts, the latest PR Newswire Small Business Toolkit article offers simple and effective steps for producing topical content that will allow you to connect with your audience and keep them coming back for more.

Current events: Uncover ways to incorporate current events into your marketing agenda. Ensure that you are not discussing current events or trending topics arbitrarily and that your content still provides value by educating your audience.

Holidays: Upcoming holidays provide a unique opportunity for you to promote and grow your business. Consider offering special holiday promotions, changing the look of your site to include a holiday theme and present content that is relevant to your brand and the holiday in question.

Trending topics:  There is no shortage of resources available to learn what topic is trending and you should use these topics as inspiration to develop your own content marketing ideas. Avoid controversial topics as well as topics that you wouldn’t want associated with your brand.

For further discussion on how small businesses should leverage topical and curated content, read the latest PR Toolkit article here: