NEW YORK, Jan. 22, 2015 /PRNewswire/ — Using social media to promote your business online is an affordable option that most small business owners have already incorporated into their overall marketing strategy.  However, keeping up with the latest developments in social media and simply staying informed about new platforms and changes to existing platforms presents a serious challenge to small business owners and marketing professionals.

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Best-selling author and media training expert Susan Harrow understands this challenge and believes that out of the endless list of social media channels to explore; Pinterest should be at the top. This image-based network is uniquely positioned to help small businesses reach users in the earliest stages of the purchase process. In Harrow’s latest article on PR Newswire’s Small Business PR Toolkit, she discusses five ways that Pinterest can build your brand such as:

  1. Product. Use carefully-styled and visually-stimulating images of your products. This channel affords you the opportunity to present your products in a way that doesn’t apply pressure to the consumer.
  2. Service. Ensure that your collection of boards support content that offers solutions for your audience.
  3. Experience. Identify the mission of your board and use images, tips and articles to support the purpose. Your audience should be guided through an experience based on this content.
  4. Book. Create boards to promote your latest book. Include tips, quotes and videos to convey your message.
  5. Personal Touch. Be sure to include personal tidbits that offer your audience a face behind the brand.

For further discussion on how a well-organized Pinterest presence can help GROW your business please read Harrow’s article, "5 Stellar Pinterest Tips For Small Business Owners To Get Crazy-Good Results" here:

PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:

Amanda Eldridge
Director, Strategic Channels