Benchmark Ranks Brands’ Social Marketing Performance Globally and Across Platforms
NEW YORK, LONDON and PRAGUE, Oct. 23, 2014 /PRNewswire/ — Socialbakers, the leading social media analytics and optimization company, has today announced the Social Health Index, developed in partnership with Lenovo. This is an industry benchmark that provides brands with a single assessment of their social marketing performance across platforms, allowing them to easily measure and compare their entire social footprint in relation to their competitors over time.
"The Social Health Index is the first industry benchmark that puts brands’ social marketing performance into context," said Jan Rezab, CEO and Co-Founder of Socialbakers. "Brands need a way to quantify their return on investment into social relative to their competition. Our development of this index with Lenovo provides a simple way for brands in any industry to do this."
The Social Health Index traces a brand’s social performance on Facebook, Twitter, and YouTube and combines it into one single rating. Brands are scored on four metrics key to core business goals – participation of the social audience, acquisition of new community members, retention of the brand’s audience, and the shareability and effectiveness of content.
The rating also measures a brand’s position in the present, delivering real-time and dynamic business intelligence based on the current state of the industry. In particular, the Index provides brands with a variety of detailed insights that will allow them to make real-time adjustments to their mix of social media platforms and align with evolving business goals.
"Lenovo is constantly looking for ways to evaluate the approaches we take in engaging with our customers such as through conversations on our global Twitter handles or through our close to 60 Facebook pages across the organization," said Rod Strother, Director, Digital and Social Center of Excellence at Lenovo. "We recognized the need for an easy way to benchmark our use of social platforms against others in the industry and share this information in a digestible format with Lenovo executives. Socialbakers was the perfect partner with whom to develop this index due to the company’s dedication to providing brands with competitive intelligence insights."
The Social Health Index is now available as part of Socialbakers’ executive dashboard. To learn more about the Index and to discover how your brand’s social performance measures up, please visit: http://www.socialbakers.com/blog/2285-the-social-health-index-a-new-way-to-measure-social-performance
Socialbakers mission is to become the industry standard for the way social marketing is measured and optimized. With over 2,700 clients across 100 countries, Socialbakers tracks, analyzes and benchmarks over 8 million social profiles across all the major social platforms including Twitter, Facebook, YouTube, LinkedIn, Instagram, Google+ and VK in Russia. Socialbakers has been a Facebook Preferred Marketing Developer since 2011. For more information, visit http://www.socialbakers.com. Follow us on Twitter @socialbakers, Facebook, Linkedin and Instagram.
Lenovo is a $39 billion global Fortune 500 company and a leader in providing innovative consumer, commercial, and enterprise technology. Our portfolio of high-quality, secure products and services covers PCs (including the legendary Think and multimode YOGA brands), workstations, servers, storage, smart TVs, and a family of mobile products, including smartphones, tablets and apps. Join us on LinkedIn, follow us on Facebook or Twitter (@Lenovo) or visit us at http://www.lenovo.com.