The digital space is changing. As brands, advertisers and creators, how do we change with it and push boundaries?

HONG KONG, Oct. 30, 2014 /PRNewswire/ — Over 25 of the biggest global social media specialists and content creators gathered for Social Matters Hong Kong. Over 400 delegates discovered how to create compelling content, stimulate interaction and accelerate brands across social media.

#socialmatters saw over 3,000 posts, with the event’s opening post reaching over 800 re-tweets. Total impressions reached over 12 million across the day.

The event focused on three major topics critical to successful digital strategies: content creation and distribution, mobile marketing and measuring the ROI of great digital campaigns.

Among the many highlights included a session from Zach King "The King of Vine."

With over 2 million Vine followers and 1.4 million Instagram followers, Zach cited three questions to ask before creating social content:

  • Curiosity — does it inspire wonder?
  • Clean — can everyone watch it?
  • Contagious — is it worth sharing?

"Emergent new platforms force brands to create large amounts of quality content quickly," said Thomas Crampton, Global Managing Director at Social@Ogilvy. "The right tools can help brands accelerate and improve the quality of content."

For event details visit Social Matters, or connect with us at

About All That Matters & Social Matters

The award winning All That Matters is the only Business2Business2Fan event in Asia that brings Music, Digital, Social and Sponsorship Matters together alongside bands and YouTubers.

A joint venture between Branded and Social@Ogilvy, Social Matters is Asia’s only executive-level business event for brands to critically examine the use of social media as a powerful business tool.

About Social@Ogilvy

Social@Ogilvy is the world’s largest network of social media strategists. Named 2013 Global Digital/Social Consultancy of the Year by The Holmes Report, the practice leverages social media expertise across all Ogilvy & Mather disciplines, offering an extensive list of services and business solutions.

About Branded

Branded is a leading Asian media and entertainment events producer and runs the award-winning All That Matters event series. Branded has created successful branded partnerships with a number of the world’s top entertainers including the Rolling Stones, Coco Lee, and the Black Eyed Peas.

Sarah Edwards
Corporate Communications Director, APAC Ogilvy & Mather, Hong Kong
D: +852-2884-8611

Anna Mugglestone
Marcom Director, Hong Kong 
D: +852-2884-8685