BEIJING, March 2, 2015 /PRNewswire/ — Smartisan Technology today announced that its product Smartisan T1 smartphone has received the internationally renowned "2015 iF Design Gold Award." This is the first time since the iF design awards were created that a smartphone product from mainland China was honored with an iF Gold Award. Moreover, the Smartisan T1’s packaging has taken an "iF Design Award 2015" in this year’s competition.

The iF design awards are among the most important and prestigious industrial design awards in the world. Established in 1953 by Germany’s oldest industrial design group, the Industrie Forum Design Hannover, the annual award has been recognized as fair, independent, and reputable, and aspires to elevate the public’s awareness of design. The best of the best are awarded with an iF gold award, known as the "Design Oscar" [1].

This year, the Smartisan T1 stood out from among 4,783 products submitted for the competition by 2,102 participants from 53 different countries, and was chosen by a jury of 53 experts for one of just 75 gold awards [2].

"What captivated us about this smartphone were its many lovingly designed details and sophisticated new functions as part of a coherent and consistent overall concept. Everything is perfectly thought through, from packaging to the product itself. Altogether, the phone’s most convincing attributes are ease-of-use and high quality of design and finish." — by the iF jury [3]

The original purpose in the design of the Smartisan T1 was to create an aesthetic of perfected simplicity, combining exceptional hardware artistry with the software innovation of the Android-based Smartisan OS, thus creating for the consumers a smartphone of uncommon quality and a rich experience. Since its launch in May 2014, the Smartisan T1’s signature sandwiched structure, symmetrical hardware design, unique UI design approach and outstanding user experience have been widely recognized. In 2014, the Smartisan T1 was honored with the Good Design Award from the Japan Institute of Design Promotion and a silver Spark Design Award. In January 2015, the Android-based Smartisan OS received the 2014 China Internet Innovative Product Award and the Best User Experience Award from GeekPark.

About Smartisan:

Smartisan Technology Co., Ltd. (Smartisan Technology) is a company that creates mobile devices. Smartisan Digital Co., Ltd. (Smartisan Digital) is a wholly owned subsidiary of Smartisan Technology, whose business focuses primarily on the sale of digital products and providing related services.

Our mission is to draw upon a spirit of artisanship and perfectionism to create consumer electronic products (primarily smartphones) that offer a first-rate user experience, and to improve people’s quality of life.

The English name "Smartisan" is a portmanteau of "smart" and "artisan," signifying "artisanship in the smartphone era."

In the Androidâ„¢ smartphone field, where there is a lack of innovative spirit and ability, our team stands out for its exceptional talent both in the design of graphical user interfaces and user experience and in the industrial design of hardware.

Smartisan Technology was founded in May, 2012, and Smartisan Digital was established in June, 2014.

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