NEW YORK, Feb. 13, 2015 /PRNewswire/ — Storytelling provides business owners the unique opportunity to connect with their audience on a personal level, humanize their brand and ultimately increase sales. Developing a narrative that is part of your overall marketing strategy is a key technique that ensures successful storytelling. Consider the following steps when structuring your stories:

  • Topic, topic, topic. Ensure you are creating valuable content that is a pertinent topic for your audience. The more relatable the content, the higher response rate you may see.
  • Story Structure. Your narrative should follow the classic storytelling structure so messages are delivered properly. Include at least one character in your story that your audience can identify with.
  • Emotion. Creating content that provokes an emotional response will connect you with your audience and leave them with a lasting impression, which may motivate future purchases.
  • Story Promotion. Utilize a variety of mediums and platforms to promote your storytelling. Mix in multimedia elements to provide an even better user experience.

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For further discussion on the importance of business storytelling, read the latest article posted to PR Newswire’s Small Business Toolkit: http://bit.ly/1Mghbp1

PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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