NEW YORK, Feb. 13, 2015 /PRNewswire/ — Storytelling provides business owners the unique opportunity to connect with their audience on a personal level, humanize their brand and ultimately increase sales. Developing a narrative that is part of your overall marketing strategy is a key technique that ensures successful storytelling. Consider the following steps when structuring your stories:
- Topic, topic, topic. Ensure you are creating valuable content that is a pertinent topic for your audience. The more relatable the content, the higher response rate you may see.
- Story Structure. Your narrative should follow the classic storytelling structure so messages are delivered properly. Include at least one character in your story that your audience can identify with.
- Emotion. Creating content that provokes an emotional response will connect you with your audience and leave them with a lasting impression, which may motivate future purchases.
- Story Promotion. Utilize a variety of mediums and platforms to promote your storytelling. Mix in multimedia elements to provide an even better user experience.
For further discussion on the importance of business storytelling, read the latest article posted to PR Newswire’s Small Business Toolkit: http://bit.ly/1Mghbp1
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