Rakuten survey conducted across seven markets dives deep into the honest truth about Singaporeans and Valentines’ Day

SINGAPORE, Feb. 2, 2015 /PRNewswire/ — In the second part of the series, Rakuten today reveals the results of its Valentine’s Day edition of the Rakuten Shopping Secrets survey. The study was conducted among consumers over seven markets with over 7,000 respondents from United States, United Kingdom, Spain, Germany, Indonesia, Singapore and Taiwan.

Singaporeans Enthusiastic About Valentine's Day: Rakuten Valentine's Day Shopping Secrets Survey


Singaporeans Enthusiastic About Valentine’s Day: Rakuten Valentine’s Day Shopping Secrets Survey

Valentine’s Day is a big deal for Singaporeans it seems. Indonesians (57%), Taiwanese (53%) and Singaporeans (45%) placed top of the multi-market poll for being the most expectant to celebrate Valentine’s Day this year.  According to the survey, love is not in the air for Germans (18%%) and the British (36%), who were least likely to celebrate the occasion.

The survey also revealed that the majority of Singaporeans (59%) do not expect to receive gifts on Valentine’s Day. But for those that are spirited enough to celebrate the occasion — receiving a hug/kiss (41%), a trip or vacation (41%), fashion accessories (27%), chocolates wine and other food or drink (26%) and jewellery (22%) ranked highest among what respondents wished to receive.

The Purge and The Splurge: Retail Therapy For The Broken-Hearted

Singaporeans can breathe a sigh of relief and have faith in the magic of love this Valentine’s Day. Of all respondents polled, only 48% of Singaporeans have experienced a bad breakup or relationship, the lowest of the seven markets. Germans (70%), Americans (66%) and Spanish and Taiwanese (tied at 60%) ranked highest.

If you are getting over a recent breakup and need some advice on the best therapy, the Rakuten Valentines’ Day Shopping Secrets survey revealed some top tips. Almost half (48%) of Singaporeans cited talking to close friends as their top choice.

And when it comes to choosing shopping as a break-up therapy, Singaporeans came in tops (39%), followed closely by their regional counterparts in Indonesia (38%) and Taiwan (30%). Germans came in at the lowest (19%).  For those who hit the stores upon singlehood, fashion and accessories were the items most frequently bought post-breakup.

Online Shopping To The Rescue

More than half of Singaporeans who have gone through a bad breakup or relationship prefer to drown their sorrows by shopping online rather than offline in the one month after a breakup. Not feeling like going out and interacting with people (58%), wanting more privacy (55%) and not wanting to let people see that they look depressed (26%) were the top three reasons cited.

Whether you are attached or single, find your perfect indulgence this Valentines’ Day at Rakuten. To start shopping or for more information, log on to http://www.rakuten.com.sg/event/valentines/

About Rakuten
Rakuten, Inc. (4755:Tokyo), is one of the world’s leading Internet service companies, providing a variety of services for consumers and businesses, including in the areas of e-commerce, eReading, travel, banking, securities, credit cards, e-money, logistics, portal and media, online marketing and professional sports. In both 2012 and 2013, Rakuten was ranked among the world’s ‘Top 10 Most Innovative Companies’ in Forbes magazine’s annual list. Rakuten is expanding worldwide and currently operates throughout Asia, Europe, the Americas and Oceania. Founded in 1997, Rakuten is headquartered in Tokyo, with over 10,000 employees and partner staff worldwide.

About Rakuten Singapore
Officially launched in Singapore in January 2014, the Rakuten Singapore Marketplace currently carries over 200,000 goods from 300 merchants with a diverse mix of product categories, including fashion apparel and accessories, health and beauty products, consumer electronics, toys and games, food and beverages and home furniture.

Rakuten’s global tagline is "Shopping is Entertainment". Its idea of service is to provide shopping as a form of entertainment in people’s lives.  It does that in several ways – by ensuring that the shopping site has many merchants providing an exciting range of quality products; through its reward programme, Rakuten Super Point, which allows customers to shop more, for less (100 Super Points are worth S$1, which can be spent on products across the website during the next purchase); and by creating enjoyable shopping-related events such as the hallmark Rakuten Super Sale – a big discount festive event.

Photo – http://photos.prnasia.com/prnh/20150130/8521500589