MADISON HEIGHTS, Michigan, March 9, 2015 /PRNewswire/ — Sika Global Automotive proudly announces introduction of our new marketing theme, "Start with Sika; Lighter, Stronger, Safer, Quieter and Greener – Better Vehicles Start with Sika", capturing broad based adhesive and sealant application benefits that assist manufacturers in reaching design challenges when addressing industry megatrend goals.

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In tandem with the new marketing message, Sika Automotive also announces the launch of commonized marketing collaterals including a totally new website, a comprehensive Sika Automotive brochure and a video segment highlighting Sika contributions to a better vehicle.

The new, and now live Automotive website,, is structured and designed for user friendly interaction around common automotive industry terms and introduces efficient navigation functions, reducing the clicks required to reach user desired information.

The brochure features the broad range of products and technologies Sika Automotive has to offer manufacturers, addressing five common technology segments, Innovation capabilities, and illustrates Sika Global Reach with Local Presence.

The CGI segment, Start with Sika, illustrates in less than two minutes total vehicle applications of Sika products and their global contributions to addressing megatrends faced by the global automotive industry.

"The new marketing program at its heart illustrates the Sika capabilities and resulting benefits provided in the key areas of sealing, bonding, damping and reinforcing, in Industry terms with efficient access that can be engaged by manufacturers to assist them in building better vehicles," says Greg Moran, Head Global Automotive Marketing. "We look forward in 2016 to expanding our reach with this message." Visit to learn more.

Sika is a specialty chemicals company with a leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing and protecting in the building sector and the motor vehicle industry. Sika has subsidiaries in 90 countries around the world and manufactures in over 160 factories. Its approximately 17,000 employees generated annual sales of CHF 5.6 billion in 2014.

In the automotive sector Sika is an industry leader in the development and production of high performance acoustic, bonding, reinforcing and sealing systems. Sika provides automotive manufacturers with proven materials, application engineering, and validation expertise to improve interior sound quality and structural performance in vehicles worldwide. Sika Automotive optimizes cost effective, complete solutions in its dedicated, state of the art, Technology Center. For more information visit