HONG KONG, Nov. 21, 2014 /PRNewswire/ — Sedgwick Richardson’s excellence in brand development and rebranding was honoured at Transform magazine’s inaugural Asia-Pacific awards. Sedgwick Richardson won a Gold and Silver award in the Best Rebrand of a Digital Property category for its work with Li & Fung and The Anglo Chinese Group respectively.
Li & Fung: Simplifying a complex business
Li & Fung, the world’s biggest supply chain manager, came to Sedgwick Richardson with the question how they could rejuvenate their corporate image through their website. Based on in-depth internal stakeholder research it was agreed to position
Li & Fung as a human-focused company with an appetite for entrepreneurship and sustainable growth under the compellingly simple idea; "We are Li & Fung". The site has made an immediate impact and marks a significant milestone in the strategic development of the company.
The Anglo Chinese Group: Not competing on being boring
"We cannot compete on being boring!" said Founder and Managing Director, Christopher Howe. With this in mind, Sedgwick Richardson went on to conceive, design and develop a website which aimed to NOT look like an investment bank site, but to exude ‘success’, ‘trust’, ‘personality’ and ‘professionalism’. Working closely with mastermind writer, Martin Spurrier, the amazing photography duo, The Gaunts, and of course the Anglo Chinese team, who demonstrated complete trust in bringing to life their passions through the photography — Sedgwick Richardson created a digital presence like no other financial advisor and investment bank.
The Transform Awards Europe had its fifth event in April and is currently accepting entries for the sixth year. 2014 has seen the prestigious award programme expand to encompass the Transform Asia-Pacific and Transform MENA regions. The award ceremonies provide an important platform for international recognition of excellent work in brand development.
Receivers of the awards were honoured at the inaugural event in Hong Kong for producing work that is of outstanding quality. The programme honours work from the entire branding process, with trophies being awarded for visual identities, brand strategies, implementation processes and brand experiences. Last night’s Transform Asia-Pacific awards were distributed at a gala dinner at the beautiful Excelsior Hotel in Hong Kong.
The Transform Awards is organised by Transform magazine, the only global magazine to cover rebranding and brand development. Published bimonthly both in print and on tablet it is essential reading for those concerned with brand strategy and creativity.
Gareth Richardson, CEO of Sedgwick Richardson, said, "We are delighted that our work has been recognised with the top two awards in the Digital category. These wins are a tribute to the trust that our clients place in our abilities. Both Li & Fung and The Anglo Chinese Group, though vastly different in scale, are both brands of Asian origin that are recognised internationally as being amongst the very best in their respective fields."
Lale Kesibi, Chief Communications Officer & Head of Strategic Engagement said, "We wanted to tell our story in a way that reflects exactly who we are and what we value. Creating a visually stunning site with our own work was at the heart of that." Anna Tehan, Director – Corporate Communications, Li & Fung, added, "Having worked with Sedgwick Richardson on different projects, I can attest to how easy the team are to work with."
Patrick Johnson, Director and Group General Manager at The Anglo Chinese Group says that the new website has garnered praise from all quarters, his favourite comment so far being "I recall our conversation last night and thought I’d check your company website out this morning. Quite simply — brilliant! Whoever came up with the idea needs a medal."
According to Andrew Thomas, publishing editor of the Transform magazine, "The standard of work coming out of the Asia Pacific region is as good as any from around the world. There is much for which brand practitioners and their agencies and counsel can feel proud. We feel privileged to be a footnote in their organisations’ stories by providing a platform from which to recognise the excellence of their changing brand narratives."
For further comment, please contact:
Louisa Noble, Managing Director
Sedgwick Richardson, Hong Kong
Gareth Richardson, CEO