HELLERUP, Denmark, Feb. 9, 2015 /PRNewswire/ — Saxo Bank, the online multi-asset trading and investment specialist, today announces that it is extending its partnership with Lotus F1 Team and Romain Grosjean for the 2015 season.
As part of the partnership package, Saxo Bank’s logo will be placed on the inner side of the rear wing of the iconic black and gold Lotus F1 Team car, the E23 Hybrid.
Besides the hospitality package, which will give Saxo Bank unique opportunities to invite clients to the exclusive Paddock Club during F1 races, the partnership deal includes visits to the Lotus F1 Team factory to watch GP2 Driver Marco Sørensen simulate an F1 race, as well as tickets for GP2 VIP events. The Lotus F1 Team brand will also be harnessed through Saxo Bank’s promotions.
Matthew Carter, Lotus F1 Team, CEO, said:
"Saxo Bank is a fantastic partner whose values very closely match our own. We began our relationship at the start of 2014 with Saxo Bank as Official Business Partner, and the relationship has subsequently grown and strengthened thanks to Saxo’s commitment and the value they gain from the partnership. For us, 2015 is the season where we intend to bounce back and everyone is very excited about our new car, the E23 Hybrid, and our new partnership with Mercedes AMG High Performance Powertrains. Saxo Bank is a vital part of this fight back against more established and bigger players in our field, helping to cement us as an effective challenger brand ."
In a joint statement Kim Fournais and Lars Seier Christensen, Co-founders and Co-CEOs of Saxo Bank, said:
"Saxo has established fruitful relationships with two of the world’s most popular sports – motor racing and cycling – and we are proud to continue our support in 2015 to both Tinkoff-Saxo and Lotus F1 Team. Lotus F1 Team has emerged as a genuine challenger seizing opportunities in a sport dominated by bigger and more established players and as such is a natural fit for Saxo Bank’s sponsorship strategy.
"Motor sport is important to the bank as it supports markets where cycling doesn’t resonate as strongly in particular in Latin America, Middle East and Southeast Asia. We look forward to supporting Lotus F1 Team trackside with our local clients."
In January, Saxo Bank announced it would sponsor GP2 driver, Marco Sørensen, as well as Lasse Sørensen, winner of the 2014 French F4 Championship. Saxo Bank has sponsored Marco Sørensen since 2014. Marco switched to GP2 from Formula Renault 3.5 Series mid last season and achieved his maiden GP2 victory in October 2014. Lasse, Marco’s 18 years old brother, is regarded as the emerging talent in Danish motor racing and is Manor MP Motorsport’s second signing for its Eurocup Formula Renault 2.0 team.
The partnership deal with Lotus F1 Team and the Sørensen brothers marks a continuation of Saxo Bank’s allegiance with the sporting world, having sponsored the UCI ProTour cycling team Tinkoff-Saxo and Riis Cycling (now Tinkoff Sport) since 2008.
About Saxo Bank
Saxo Bank is an online multi-asset trading and investment specialist, offering private investors and institutional clients a complete set of tools for their trading and investment strategies. Its financial community portal, TradingFloor.com, is the first multi-asset social trading platform. A fully licensed bank in Europe under supervision of Danish FSA, Saxo Bank enables clients to trade FX, CFDs, ETFs, Stocks, Futures, Options and other derivatives on our award-winning SaxoTrader platform, accessible on PCs, tablets or smartphones through a single account and available in more than 20 languages. The platform is white-labelled by more than 100 major financial institutions worldwide. Saxo Bank also offers professional portfolio and fund management as well as traditional banking services through Saxo Privatbank. Founded in 1992, Saxo Bank is headquartered in Copenhagen and has offices in 26 countries throughout Europe, Asia, the Middle East, Latin America, Africa and Australia.