UPPSALA, Sweden and SALZBURG, Austria, Feb. 13, 2015 /PRNewswire/ —

Creating a new adrenaline-fueled Red Bull experience for millions of users across the globe.

Red Bull MOBILE offers more than just a regular mobile service – it provides customers in four different countries with tailor-made telecommunication package solutions including state-of-the-art handset and tariff packages with prepaid and/or postpaid schemes, as well as access to the world of Red Bull via the Red Bull MOBILE Zone. With this exclusive feature, Red Bull MOBILE opens Red Bull-relevant content up to their customers. From tickets to events, music and radio streaming, to apps and games downloading and many more features; Red Bull MOBILE subscribers enjoy the world of Red Bull.

(Photo: http://photos.prnewswire.com/prnh/20141215/720948)

"Red Bull has been extremely successful with its content marketing strategy, so we are obviously very excited to partner up with Red Bull MOBILE," said 123on founder and CEO Mikael Jansson. "Adding their exceptional top-quality content, from thrilling sports to lifestyle content, is a real asset to our platform and to our users."

Starting today, 123on users around the world will get a new access point in the 123on app – the Red Bull channel.

Simply by downloading the video ringtone app from the Google Play Store (http://goo.gl/RqUXZJ), users can keep up to date with the most adrenaline-fueled Red Bull content every time they check their phone and during incoming calls. Furthermore, all Red Bull MOBILE subscribers will have access to the Video Ringtone app via the Red Bull MOBILE Zone thanks to the Red Bull channel available free of charge as part of their telecommunication package.

http://www.123on.com