MIN-LIANG Tan is one good listener. So good, in fact, he flew in from Singapore on Thursday evening, braved the traffic-horrendous as expected, he told the BusinessMirror in a nonchalant manner-and led the opening of the second concept store of Razer Inc., a company Fortune magazine valued at $1 billion.
We didn’t do any financial projections. We don’t do studies or focus groups. We just listen to gamers, Tan told reporters in an interview a day before hordes of local fans and gamers trooped the mall-based store.
Tan said the decision to put up the store in the Philippines after Taipei, Taiwan, was done just a couple of months ago.
After Taipei we did a poll [via Facebook] on where would [people] would like the next store to be, and Filipino gamers came together and voted.
Tan cited that this is how Razer separates itself from other companies. We could have taken the road to finance: What’s more logical place to put up a store and make a ton of money. But we’re very close to our community and we want the community to grow ever closer together.
Tan also noted sans citing numbers-I don’t have it, he said-that the country’s gaming community is huge.
According to Razer’s data, however, the Philippines ranks fourth in Asia and 14th worldwide on the use of the company’s software.
Razer’s cult following stems from that closeness the company has with consumers, mainly gamers, who even tattoo the firm’s logo on their body.
It also helps that the company doesn’t delay product releases. All products under the 20-plus series that Razer has is already available in the country.
Except for the virtual reality (VR) line, according to Tan, but which they plan to introduce by October.
Likewise, he said the Asian market, especially the Philippines, would see the launch first of a new laptop Razer has before it’s release in the European market, the company’s second-largest.
Tan said new products would be simultaneously released in Taipei unless, of course, demand for it in North America crimps supply.
But he said it will only take between three to four months to get the product shipped to the Asian market.