NEW YORK, Oct. 10, 2014 /PRNewswire/ — Gone are the days when small businesses could rely solely on "word-of-mouth" tactics when looking for new customers and attempting to solidify their brand.  With limited marketing budgets, devising a cost-effective communications strategy is oftentimes overlooked for a resource-strapped business owner.  When creating a strategy roadmap it’s crucial to make the right moves and these tricks of the trade can help you on your PR journey:

  • Identify what’s unique about your business. What do you offer that’s new to the marketplace and differs from your competition? Are you the only company to offer something like this?
  • Understand the needs of your target audience. Your audience doesn’t want to hear how "wonderful" your business is, they want to hear about the solutions you provide to their problem.
  • Become a thought leader. Establishing "street cred" is a proven technique to reach the right audience. An expert point of view can also help to drive more traffic to your site.
  • Distribute press releases. A well-written press release that is distributed to the proper channels can entice the media to share news about your business. Editorial coverage goes a long way toward driving brand awareness.

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For further tips on strategy and execution that any small business can follow to generate effective PR, view the debut article of Peter LaMotte, SVP at LEVICK, on PR Newswire’s Small Business Toolkit:

PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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