Live Conference Call to be Held at 9:00 PM U.S. Eastern Time on March 9

BEIJING, March 10, 2015 /PRNewswire/ — Phoenix New Media Limited (NYSE: FENG), a leading new media company in China ("Phoenix New Media", "ifeng" or the "Company"), today announced its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2014.

Fourth Quarter and Fiscal Year 2014 Highlights

  • Net advertising revenues for the fourth quarter increased by 28.3% year over year to RMB338.5 million (US$54.6 million).
  • Income from operations for the fourth quarter was RMB43.4 million (US$7.0 million). Adjusted income from operations[1] for the fourth quarter was RMB59.4 million (US$9.6 million).
  • Net income per diluted ADS[2] for the fourth quarter was RMB0.63 (US$0.10). Adjusted net income per diluted ADS for the fourth quarter was RMB0.84 (US$0.14).
  • Net advertising revenues for fiscal year 2014 increased by 37.8% year over year to RMB1.2 billion (US$191.8 million).
  • Income from operations for fiscal year 2014 was RMB237.6 million (US$38.3 million). Adjusted income from operations for fiscal year 2014 increased by 9.8% year over year to RMB290.8 million (US$46.9 million).
  • Net income per diluted ADS for fiscal year 2014 was RMB3.42 (US$0.55). Adjusted net income per diluted ADS for fiscal year 2014 increased by 4.3% year over year to RMB3.97 (US$0.64).

[1]

An explanation of the Company’s non-GAAP financial measures is included in the section entitled "Use of Non-GAAP Financial Measures" below, and the related reconciliations to GAAP financial measures are presented in the accompanying "Reconciliations of Non-GAAP Results of Operation Measures to the Nearest Comparable GAAP Measures".

[2]

"ADS" means American Depositary Share of the Company. Each ADS represents eight Class A ordinary shares of the Company.

"We are very pleased with our financial and operating progress during 2014. It was a very encouraging year for us, marked by significant progress related to mobile expansion, our investment in Yidian, innovative advertisement initiatives, and verticalization. We also saw very solid progress in terms of mobile monetization as evidenced by our mobile advertisement revenues growing by 113% year over year in fourth quarter," stated Mr. Shuang Liu, CEO of Phoenix New Media. "We are particularly excited about our strategic investment in Yidian, which demonstrates our resolute determination to lead in the evolution of content generation and consumption in an increasingly mobile and multi-screen world. The investment will provide us with tremendous synergies and potential, as it combines ifeng’s unparalleled content library and journalistic infrastructure with Yidian’s pioneering search and recommendation technology and Xiaomi’s massive distribution capabilities."

Mr. Ya Li, President of Phoenix New Media, stated, "As Phoenix New Media invests in superior technology and mobile expansion opportunities, we will not lose focus on our core strengths and competencies, which are driven by our media DNA and passion for serious journalism. In 2014, we increased our focus on strengthening our urban lifestyle-related offerings. As we continued to maintain our leadership position in the news vertical category, we were excited to see our core strengths crystallize around other key verticals, including fashion and real estate which both ranked number one in China in terms of daily unique visitors in December 2014, according to iResearch. We take a long-term view as we continue to invest in our media platform, in order to further expand our market share and monetization opportunities."

Fourth Quarter 2014 Financial Results

REVENUES

Total revenues for the fourth quarter of 2014 increased by 9.5% to RMB438.1 million (US$70.6 million) from RMB400.1 million in the same period last year.

Net advertising revenues (net of advertising agency service fees) for the fourth quarter of 2014 increased by 28.3% to RMB338.5 million (US$54.6 million) from RMB263.9 million in the same period last year, primarily due to an increase in the average revenue per advertiser ("ARPA") of 20.6% year over year to RMB0.9 million (US$0.1 million) and an increase in the total number of advertisers of 6.3% year over year to 371. Advertising revenues generated from the real estate vertical (house.ifeng.com) ceased being consolidated into the Company’s financial statements starting from December 15, 2014, as the Company lost its control over this business as the result of disposition of a small portion of the Company’s equity interest in the entity that operates this business.

Paid service revenues for the fourth quarter of 2014 decreased by 26.9% to RMB99.6 million (US$16.0 million) from RMB136.2 million in the same period last year. Mobile value-added services ("MVAS")[3] revenues for the fourth quarter of 2014 decreased by 34.9% to RMB70.1 million (US$11.3 million) from RMB107.7 million in the same period last year, primarily due to a decrease in revenues generated from wireless value-added services with telecom operators. Games and others[4] revenues for the fourth quarter of 2014 increased by 3.4% to RMB29.4 million (US$4.7 million) from RMB28.5 million in the same period last year.

[3]

MVAS includes wireless value-added services, or WVAS, mobile video, mobile digital reading, mobile games and other paid services through China’s three telecom operators’ platforms.

[4]

Games and others include web-based games, content sales, and other online and mobile paid services through the Company’s own platforms.

COST OF REVENUES AND GROSS PROFIT

Cost of revenues for the fourth quarter of 2014 increased by 12.3% to RMB207.4 million (US$33.4 million) from RMB184.6 million in the same period last year, primarily due to an increase in content and operational costs and sales taxes and surcharges, offset by a decrease in revenue sharing fees. Content and operational costs for the fourth quarter of 2014 increased to RMB114.4 million (US$18.4 million) from RMB80.2 million in the same period last year, primarily due to an increase in staff-related costs and advertisement-related content production costs. Sales taxes and surcharges for the fourth quarter of 2014 increased to RMB35.9 million (US$5.8 million) from RMB28.7 million in the same period last year due to the growth in net advertising revenues. Revenue sharing fees to telecom operators and channel partners for the fourth quarter of 2014 decreased to RMB35.3 million (US$5.7 million) from RMB56.1 million in the same period last year, primarily due to a decrease in MVAS revenues. Bandwidth costs for the fourth quarter of 2014 increased to RMB21.7 million (US$3.5 million) from RMB19.6 million in the same period last year, primarily due to traffic growth over both PC and mobile platforms. Share-based compensation included in cost of revenues for the fourth quarter of 2014 was RMB5.2 million (US$0.8 million), compared to RMB2.8 million in the same period last year. The year-over-year increase in share-based compensation was primarily due to newly granted stock options in the last 12 months.

Gross profit for the fourth quarter of 2014 increased by 7.1% to RMB230.7 million (US$37.2 million) from RMB215.5 million in the same period last year. Gross margin for the fourth quarter of 2014 was 52.7%, compared to 53.9% in the same period last year, mainly due to the increase in content and operational costs, and sales taxes and surcharges. Adjusted gross margin, which excludes share-based compensation, for the fourth quarter of 2014 was 53.9%, compared to 54.6% in the same period last year.

OPERATING EXPENSES AND INCOME FROM OPERATIONS

Total operating expenses for the fourth quarter of 2014 increased by 29.6% to RMB187.2 million (US$30.2 million) from RMB144.5 million in the same period last year. The increase in operating expenses was primarily attributable to the increase in expenses associated with the Company’s marketing and promotional initiatives and staff-related expenses relating to technology and product development. Share-based compensation included in operating expenses for the fourth quarter of 2014 was RMB10.7 million (US$1.7 million), compared to RMB6.3 million in the same period last year. The year-over-year increase in share-based compensation was primarily due to newly granted stock options in the last 12 months.

Income from operations for the fourth quarter of 2014 was RMB43.4 million (US$7.0 million), compared to RMB70.9 million in the same period last year, due to the increase in expenses associated with the Company’s marketing and promotional initiatives, staff-related expenses relating to technology and product development and share-based compensation, also partially offset by the increase in the Company’s gross profit. Operating margin for the fourth quarter of 2014 was 9.9%, compared to 17.7% in the same period last year.

Adjusted income from operations, which excludes share-based compensation, for the fourth quarter of 2014 was RMB59.4 million (US$9.6 million), compared to RMB80.1 million in the same period last year.Adjusted operating margin for the fourth quarter of 2014 was 13.6%, compared to 20.0% in the same period last year.

OTHER INCOME

Other income reflects interest income, foreign currency exchange gain or loss, gain on disposition of subsidiaries and acquisition of equity investments, loss from equity investments, and others, net[5]. Interest income for the fourth quarter of 2014 was RMB9.5 million (US$1.5 million), which remained stable from the same period last year. Foreign currency exchange gain for the fourth quarter of 2014 was RMB0.9 million (US$0.1 million), compared to foreign currency exchange gain of RMB4.5 million in the same period last year. Gain on disposition of subsidiaries and acquisition of equity investments for the fourth quarter of 2014 was RMB 7.3 million (US$1.2 million). Loss from equity investments for the fourth quarter of 2014 was RMB 7.1 million (US$1.1 million).

[5]

"Others, net" primarily consists of government subsidies.

NET INCOME ATTRIBUTABLE TO PHOENIX NEW MEDIA LIMITED

Net income attributable to Phoenix New Media Limited for the fourth quarter of 2014 was RMB46.9 million (US$7.6 million), compared to RMB82.9 million in the same period last year. Net margin for the fourth quarter of 2014 was 10.7%, compared to 20.7% in the same period last year.Net income per diluted ADS in the fourth quarter of 2014 was RMB0.63 (US$0.10), compared to RMB1.07 in the same period last year.

Adjusted net income attributable to Phoenix New Media Limited, which excludes share-based compensation, gain on disposition of subsidiaries and acquisition of equity investments, and loss from equity investments, for the fourth quarter of 2014 was RMB62.7 million (US$10.1 million), compared to RMB92.0 million in the same period last year. Adjusted net margin for the fourth quarter of 2014 was 14.3%, compared to 23.0% in the same period last year. Adjusted net income per diluted ADS in the fourth quarter of 2014 was RMB0.84 (US$0.14), compared to RMB1.19 in the same period last year.

As of December 31, 2014, the Company’s cash and cash equivalents and term deposits and short term investments were RMB1.33 billion (US$213.7 million).

For the fourth quarter of 2014, the Company’s weighted average number of ADSs used in the computation of diluted net income per ADS was 74,496,792. As of December 31, 2014, the Company had a total of 577,530,002 ordinary shares outstanding, or the equivalent of 72,191,250 ADSs.

Fiscal Year 2014 Financial Results

REVENUES

Total revenues for fiscal year 2014 increased by 15.0% to RMB1.64 billion (US$264.0 million) from RMB1.42 billion in fiscal year 2013.

Net advertising revenues (net of advertising agency service fees) for fiscal year 2014 increased by 37.8% to RMB1.2 billion (US$191.8 million) from RMB863.7 million in fiscal year 2013. This increase was primarily due to an increase in average revenue per advertiser ("ARPA") of 28.1% to RMB1.9 million (US$0.3 million) and an increase in the total number of advertisers of 7.6% to 612.

Paid service revenues for fiscal year 2014 decreased by 20.2% to RMB447.7 million (US$72.2 million) from RMB560.7 million in fiscal year 2013, mainly due to the decrease in revenues generated from wireless value-added services with telecom operators.

COST OF REVENUES AND GROSS PROFIT

Cost of revenues for fiscal year 2014 increased by 12.2% to RMB781.6 million (US$126.0 million) from RMB696.4 million in fiscal year 2013. Share-based compensation expense included in cost of revenues was RMB16.3 million (US$2.6 million) in fiscal year 2014, compared to RMB7.3 million in fiscal year 2013.

Gross profit for fiscal year 2014 increased by 17.6% to RMB856.2 million (US$138.0 million) from RMB728.1 million in fiscal year 2013.

Gross margin for fiscal year 2014 increased to 52.3% from 51.1% in fiscal year 2013, mainly due to the increased revenue contributions from advertising. Adjusted gross margin, which excludes share-based compensation, for fiscal year 2014 increased to 53.3% from 51.6% in fiscal year 2013.

OPERATING EXPENSES AND INCOME FROM OPERATIONS

Total operating expenses for fiscal year 2014 increased by 28.9% to RMB618.6 million (US$99.7 million) from RMB479.9 million in fiscal year 2013. The increase in operating expenses was primarily attributable to the increase in expenses associated with the Company’s marketing and promotional initiatives and staff-related expenses relating to technology and product development. Share-based compensation expenses included in operating expenses were RMB36.9 million (US$5.9 million) in fiscal year 2014, compared to RMB9.4 million in fiscal year 2013.

Income from operations for fiscal year 2014 was RMB237.6 million (US$38.3 million), compared to RMB248.2 million in fiscal year 2013. Operating income margin for fiscal year 2014 was 14.5%, compared to 17.4% in fiscal year 2013.

Adjusted income from operations, which excludes share-based compensation, for fiscal year 2014 increased by 9.8% to RMB290.8 million (US$46.9 million) from RMB264.9 million in fiscal year 2013. Adjusted operating margin for fiscal year 2014 was 17.8%, compared to 18.6% in fiscal year 2013.

NET INCOME ATTRIBUTABLE TO PHOENIX NEW MEDIA LIMITED

Net income attributable to Phoenix New Media for fiscal year 2014 was RMB263.1 million (US$42.4 million), compared to RMB279.6 million in fiscal year 2013. Net margin for fiscal year 2014 was 16.1%, compared to 19.6% in fiscal year 2013. Net income per diluted ADS for fiscal year 2014 was RMB3.42 (US$0.55), compared to RMB3.59 in fiscal year 2013.

Adjusted net income attributable to Phoenix New Media for fiscal year 2014, which excludes share-based compensation, gain on disposition of subsidiaries and acquisition of equity investments, and loss from equity investments, increased by 3.0% to RMB305.2 million (US$49.2 million) from RMB296.3 million in fiscal year 2013. Adjusted net margin for fiscal year 2014 was 18.6%, compared to 20.8% in fiscal year 2013. Adjusted net income attributable to Phoenix New Media per diluted ADS for fiscal year 2014 increased by 4.3% to RMB3.97 (US$0.64) from RMB3.81 in fiscal year 2013.

Business Outlook

For the first quarter of 2015, the Company expects its total revenues to be between RMB359 million and RMB379 million. Net advertising revenues are expected to be between RMB269 million and RMB279 million. Paid service revenues are expected to be between RMB90 million and RMB100 million. These forecasts reflect the Company’s current and preliminary view on the market and operational conditions, which are subject to change.

Share Repurchase Program

As of February 13, 2015, the Company completed the share repurchase program approved by the board in May 2014 (the "Share Repurchase Program") and had repurchased an aggregate amount of 5,368,144 American Depositary Shares ("ADSs") (representing 42,945,152 ordinary shares) at an aggregate cost of US$50 million on the open market. Under the Share Repurchase Program, the Company was authorized to repurchase up to US$50 million of its outstanding ADSs over a period not exceeding twelve months beginning on May 14, 2014.

Recent Updates

The Company announced that Mr. Jiarui Richard Tong, chief technology officer of the Company, has resigned, effective immediately, due to personal reasons. Mr. Ya Li, President of Phoenix New Media, stated, "We appreciate the contribution that Mr. Tong has made in his role as a senior member of the management. The Company thanks his commitment during his tenure and wishes him a bright future."

The Company also announced that one of its affiliated consolidated entities established an entertainment subsidiary, Shanghai Miaoqiu Information Technology Co., Ltd. ("Miaoqiu"), on January 14, 2015 to leverage ifeng’s brand, content platform and large user base to expand into more entertainment related businesses. Miaoqiu is expected to enable ifeng to further expand upon its original productions and proprietary content into more comprehensive entertainment categories including: animation and film production, book publishing and mobile games production, etc. The Company provided financing of RMB34 million to Miaoqiu and plans to attract the industry’s leading talents as well as acquire related intellectual property rights for these individuals’ current and future productions.

Conference Call Information

The Company will hold a conference call at 9:00 p.m. U.S. Eastern Time on March 9, 2015 (March 10, 2015 at 9:00 a.m. Beijing / Hong Kong time) to discuss its fourth quarter and fiscal year 2014 unaudited financial results and operating performance.

To participate in the call, please dial the following numbers:

International:

+6567239385

Mainland China:

4001200654

Hong Kong:

+85230186776

United States:

+18456750438

Conference ID:

97144891

A replay of the call will be available through March 17, 2015 by dialing the following numbers:

International:

+61290034211

Mainland China:

4006322162

Hong Kong:

+85230512780

United States:

+16462543697

Conference ID:

97144891

A live and archived webcast of the conference call will also be available at the Company’s investor relations website at http://ir.ifeng.com

Use of Non-GAAP Financial Measures

To supplement the consolidated financial statements presented in accordance with the United States Generally Accepted Accounting Principles ("GAAP"), Phoenix New Media Limited uses adjusted gross profit, adjusted gross margin, adjusted income from operations, adjusted operating margin, adjusted net income attributable to Phoenix New Media Limited, adjusted net margin and adjusted net income per diluted ADS, each of which is a non-GAAP financial measure. Adjusted gross profit is gross profit excluding share-based compensation. Adjusted gross margin is adjusted gross profit divided by total revenues. Adjusted income from operations is income from operations excluding share-based compensation. Adjusted operating margin is adjusted income from operations divided by total revenues. Adjusted net income attributable to Phoenix New Media Limited is net income attributable to Phoenix New Media Limited excluding share-based compensation, gain on disposition of subsidiaries and acquisition of equity investments, and loss from equity investments. Adjusted net margin is adjusted net income attributable to Phoenix New Media Limited divided by total revenues. Adjusted net income per diluted ADS is adjusted net income attributable to Phoenix New Media Limited divided by weighted average number of diluted ADSs. The Company believes that separate analysis and exclusion of the non-cash impact of share-based compensation, gain on disposition of subsidiaries and acquisition of equity investments, and loss from equity investments add clarity to the constituent parts of its performance. The Company reviews adjusted net income together with net income to obtain a better understanding of its operating performance. It uses these non-GAAP financial measures for planning, forecasting and measuring results against the forecast. The Company believes that using multiple measures to evaluate its business allows both management and investors to assess the Company’s performance against its competitors and ultimately monitor its capacity to generate returns for its investors. The Company also believes that non-GAAP financial measures are useful supplemental information for investors and analysts to assess its operating performance without the effect of non-cash share-based compensation, gain on disposition of subsidiaries and acquisition of equity investments, and loss from equity investments. Share-based compensation and loss from equity investments have been and will continue to be significant and recurring in its business. However, the use of non-GAAP financial measures has material limitations as an analytical tool. One of the limitations of using non-GAAP financial measures is that they do not include all items that impact the Company’s net income for the period. In addition, because non-GAAP financial measures are not measured in the same manner by all companies, they may not be comparable to other similar titled measures used by other companies. In light of the foregoing limitations, you should not consider non-GAAP financial measure in isolation from or as an alternative to the financial measure prepared in accordance with U.S. GAAP.

Exchange Rate

This announcement contains translations of certain RMB amounts into U.S. dollars ("USD") at specified rates solely for the convenience of the reader. Unless otherwise stated, all translations from RMB to USD were made at the rate of RMB6.2046 to US$1.00, the noon buying rate in effect on December 31, 2014 in the H.10 statistical release of the Federal Reserve Board. The Company makes no representation that the RMB or USD amounts referred could be converted into USD or RMB, as the case may be, at any particular rate or at all. For analytical presentation, all percentages are calculated using the numbers presented in the financial statements contained in this earnings release.

About Phoenix New Media Limited

Phoenix New Media Limited (NYSE: FENG) is a leading new media company providing premium content on an integrated platform across Internet, mobile and TV channels in China. Having originated from a leading global Chinese language TV network based in Hong Kong, Phoenix TV, the Company enables consumers to access professional news and other quality information and share user-generated content on the Internet and through their mobile devices. Phoenix New Media’s platform includes its ifeng.com channel, consisting of its ifeng.com website and web-based game platform, its video channel, comprised of its dedicated video vertical and mobile video services, and its mobile channel, including its mobile Internet website, mobile applications and mobile value-added services.

Safe Harbor Statement

This announcement contains forwarda??looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forwarda??looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as Phoenix New Media’s strategic and operational plans, contain forwarda??looking statements. Phoenix New Media may also make written or oral forwarda??looking statements in its periodic reports to the U.S. Securities and Exchange Commission ("SEC") on Forms 20a??F and 6a??K, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Phoenix New Media’s beliefs and expectations, are forwarda??looking statements. Forwarda??looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forwarda??looking statement, including but not limited to the following: the Company’s goals and strategies; the Company’s future business development, financial condition and results of operations; the expected growth of the online and mobile advertising, online video and mobile paid service markets in China; the Company’s reliance on online advertising and MVAS for the majority of its total revenues; the Company’s expectations regarding demand for and market acceptance of its services; the Company’s expectations regarding the retention and strengthening of its relationships with advertisers, partners and customers; fluctuations in the Company’s quarterly operating results; the Company’s plans to enhance its user experience, infrastructure and service offerings; the Company’s reliance on mobile operators in China to provide most of its MVAS; changes by mobile operators in China to their policies for MVAS; competition in its industry in China; and relevant government policies and regulations relating to the Company. Further information regarding these and other risks is included in the Company’s filings with the SEC, including its registration statement on Form Fa??1, as amended, and its annual reports on Form 20a??F. All information provided in this press release and in the attachments is as of the date of this press release, and Phoenix New Media does not undertake any obligation to update any forwarda??looking statement, except as required under applicable law.

For investor and media inquiries please contact:
Phoenix New Media Limited
Matthew Zhao
Email: investorrelations@ifeng.com

ICR, Inc.
In Beijing, China: Jeremy Peruski
In New York City: Katherine Knight
Tel: +1 (646) 277-1276
Email: investorrelations@ifeng.com

Phoenix New Media Limited

Condensed Consolidated Balance Sheets

(Amounts in thousands)

December 31,

December 31,

December 31,

2013

2014

2014

RMB

RMB

US$

Revised*

Unaudited

Unaudited

ASSETS

Current assets:

Cash and cash equivalents

845,138

1,285,847

207,241

Term deposits and short term investments

556,672

40,000

6,447

Restricted cash

10,000

Accounts receivable, net

353,379

493,569

79,549

Amounts due from related parties

125,158

176,224

28,402

Prepayment and other current assets

27,911

42,703

6,883

Deferred tax assets

22,779

24,565

3,959

Total current assets

1,941,037

2,062,908

332,481

Non-current assets:

Property and equipment, net

95,126

89,694

14,456

Intangible assets, net

7,919

14,913

2,404

Available-for-sale investment

77,093

12,425

Equity investments

68,880

11,101

Other non-current assets

12,678

13,342

2,150

Total non-current assets

115,723

263,922

42,536

Total assets

2,056,760

2,326,830

375,017

LIABILITIES AND SHAREHOLDERS’ EQUITY

Current liabilities:

Accounts payable

218,604

271,599

43,774

Amounts due to related parties

21,034

22,489

3,625

Advances from customers

10,732

17,587

2,835

Taxes payable

58,140

88,938

14,334

Salary and welfare payable

98,831

105,073

16,935

Accrued expenses and other current liabilities

62,153

86,307

13,910

Total current liabilities

469,494

591,993

95,413

Deferred tax liabilities

1,312

211

Long-term liabilities

12,231

16,867

2,718

Total non-current liabilities

12,231

18,179

2,929

Total liabilities

481,725

610,172

98,342

Shareholders’ equity

Phoenix New Media Limited shareholders’ equity

Class A ordinary shares

18,530

17,278

2,785

Class B ordinary shares

22,053

22,053

3,554

Additional paid-in capital

1,734,993

1,587,227

255,815

Treasury stock

(13,379)

(2,156)

Statutory reserves

50,330

65,968

10,632

Retained earnings/(Accumulated deficit)

(194,601)

52,852

8,518

Accumulated other comprehensive loss

(60,127)

(15,341)

(2,473)

Total Phoenix New Media Limited shareholders’ equity

1,571,178

1,716,658

276,675

Noncontrolling interests

3,857

Total shareholders’ equity

1,575,035

1,716,658

276,675

Total liabilities and shareholders’ equity

2,056,760

2,326,830

375,017

*In the second quarter of 2014, the classification of certain highly liquid principal-guaranteed investments products ("Products") reported as cash and cash equivalents were re-assessed and it was determined that these Products should have been classified as term deposits and short term investments to properly reflect the nature of these assets.

Phoenix New Media Limited

Condensed Consolidated Statements of Comprehensive Income

(Amounts in thousands, except for number of shares and per share (or ADS) data)

Three Months Ended

Twelve Months Ended

December 31,

September 30,

December 31,

December 31,

December 31,

December 31,

December 31,

2013

2014

2014

2014

2013

2014

2014

RMB

RMB

RMB

US$

RMB

RMB

US$

Unaudited

Unaudited

Unaudited

Unaudited

Audited*

Unaudited

Unaudited

Revenues:

Net advertising revenues

263,940

325,756

338,509

54,558

863,737

1,190,158

191,819

Paid service revenues

136,169

106,017

99,556

16,046

560,738

447,702

72,156

Total revenues

400,109

431,773

438,065

70,604

1,424,475

1,637,860

263,975

Cost of revenues

(184,645)

(202,889)

(207,371)

(33,422)

(696,355)

(781,632)

(125,976)

Gross profit

215,464

228,884

230,694

37,182

728,120

856,228

137,999

Operating expenses:

Sales and marketing expenses

(88,062)

(80,541)

(100,680)

(16,227)

(273,399)

(330,777)

(53,312)

General and administrative expenses

(27,093)

(36,933)

(41,747)

(6,728)

(97,849)

(137,818)

(22,212)

Technology and product development expenses

(29,377)

(41,345)

(44,819)

(7,224)

(108,683)

(149,996)

(24,175)

Total operating expenses

(144,532)

(158,819)

(187,246)

(30,179)

(479,931)

(618,591)

(99,699)

Income from operations

70,932

70,065

43,448

7,003

248,189

237,637

38,300

Other income:

Interest income

9,522

12,428

9,465

1,525

32,775

46,535

7,500

Foreign currency exchange gain/(loss)

4,537

(231)

901

145

19,687

(6,059)

(977)

Gain on disposition of subsidiaries and acquisition of equity investments

7,309

1,178

29,660

4,780

Loss from equity investments

(5,855)

(7,116)

(1,147)

(18,538)

(2,988)

Others, net

7,537

5,681

3,213

518

14,960

21,261

3,427

Income before tax

92,528

82,088

57,220

9,222

315,611

310,496

50,042

Income tax expense

(11,192)

(13,545)

(10,294)

(1,659)

(37,588)

(48,377)

(7,797)

Net income

81,336

68,543

46,926

7,563

278,023

262,119

42,245

Net loss/(income) attributable to noncontrolling interests

1,531

1,018

(19)

(3)

1,531

972

157

Net income attributable to Phoenix New Media Limited

82,867

69,561

46,907

7,560

279,554

263,091

42,402

Net income

81,336

68,543

46,926

7,563

278,023

262,119

42,245

Other comprehensive income, net of tax: fair value remeasurement for
available-for-sale investment

42,000

6,769

42,000

6,769

Other comprehensive (loss)/income, net of tax: foreign currency
translation adjustment

(5,598)

(20)

(3,561)

(574)

(23,179)

2,786

449

Comprehensive income

75,738

68,523

85,365

13,758

254,844

306,905

49,463

Comprehensive loss/(income) attributable to noncontrolling interests

1,531

1,018

(19)

(3)

1,531

972

157

Comprehensive income attributable to Phoenix New Media Limited

77,269

69,541

85,346

13,755

256,375

307,877

49,620

Net income attributable to Phoenix New Media Limited

82,867

69,561

46,907

7,560

279,554

263,091

42,402

Net income per Class A and Class B ordinary share:

Basic

0.14

0.12

0.08

0.01

0.46

0.44

0.07

Diluted

0.13

0.11

0.08

0.01

0.45

0.43

0.07

Net income per ADS (1 ADS represents 8 Class A ordinary shares):

Basic

1.10

0.92

0.64

0.10

3.69

3.52

0.57

Diluted

1.07

0.90

0.63

0.10

3.59

3.42

0.55

Weighted average number of Class A and Class B ordinary shares used in computing net income per share:

Basic

601,035,630

602,442,619

582,018,815

582,018,815

605,988,397

597,616,623

597,616,623

Diluted

620,196,981

618,547,971

595,974,339

595,974,339

622,420,459

614,620,110

614,620,110

* Derived from audited financial statements included in the Company’s Form 20-F dated April 25, 2014.

Reconciliations of Non-GAAP Results of Operations Measures to the Nearest Comparable GAAP Measures

(Amounts in thousands, except for number of ADSs and per ADS data)

Three Months Ended December 31, 2013

Three Months Ended September 30, 2014

Three Months Ended December 31, 2014

Non-GAAP

Non-GAAP

Non-GAAP

GAAP

Adjustments

Non-GAAP

GAAP

Adjustments

Non-GAAP

GAAP

Adjustments

Non-GAAP

RMB

RMB

RMB

RMB

RMB

RMB

RMB

RMB

RMB

Unaudited

Unaudited

Unaudited

Unaudited

Unaudited

Unaudited

Unaudited

Unaudited

Unaudited

Gross profit

215,464

2,827

(1)

218,291

228,884

5,660

(1)

234,544

230,694

5,225

(1)

235,919

Gross margin

53.9%

54.6%

53.0%

54.3%

52.7%

53.9%

Income from operations

70,932

9,138

(1)

80,070

70,065

17,872

(1)

87,937

43,448

15,972

(1)

59,420

Operating margin

17.7%

20.0%

16.2%

20.4%

9.9%

13.6%

15,972

(1)

17,872

(1)

7,116

(2)

9,138

(1)

5,855

(2)

(7,309)

(3)

Net income attributable to Phoenix New Media Limited

82,867

9,138

92,005

69,561

23,727

93,288

46,907

15,779

62,686

Net margin

20.7%

23.0%

16.1%

21.6%

10.7%

14.3%

Net income per ADS – diluted

1.07

1.19

0.90

1.21

0.63

0.84

Weighted average number of ADSs used in computing diluted net income per ADS

77,524,623

77,524,623

77,318,496

77,318,496

74,496,792

74,496,792

Twelve Months Ended December 31, 2013

Twelve Months Ended December 31, 2014

Non-GAAP

Non-GAAP

GAAP

Adjustments

Non-GAAP

GAAP

Adjustments

Non-GAAP

RMB

RMB

RMB

RMB

RMB

RMB

Unaudited

Unaudited

Unaudited

Unaudited

Unaudited

Unaudited

Gross profit

728,120

7,293

(1)

735,413

856,228

16,295

(1)

872,523

Gross margin

51.1%

51.6%

52.3%

53.3%

Income from operations

248,189

16,723

(1)

264,912

237,637

53,181

(1)

290,818

Operating margin

17.4%

18.6%

14.5%

17.8%

53,181

(1)

18,538

(2)

16,723

(1)

(29,660)

(3)

Net income attributable to Phoenix New Media Limited

279,554

16,723

296,277

263,091

42,059

305,150

Net margin

19.6%

20.8%

16.1%

18.6%

Net income per ADS – diluted

3.59

3.81

3.42

3.97

Weighted average number of ADSs used in computing diluted net income per ADS

77,802,557

77,802,557

76,827,514

76,827,514

(1) Excludes share-based compensation

(2) Excludes loss from equity investments

(3) Excludes gain on disposition of a subsidiaries and acquisition of equity investments

Details of cost of revenues are as follows:

Three Months Ended

Twelve Months Ended

December 31,

September 30,

December 31,

December 31,

December 31,

December 31,

December 31,

2013

2014

2014

2014

2013

2014

2014

RMB

RMB

RMB

US$

RMB

RMB

US$

(Amounts in thousands)

Unaudited

Unaudited

Unaudited

Unaudited

Audited*

Unaudited

Unaudited

Revenue sharing fees

56,140

43,882

35,304

5,690

249,797

192,076

30,957

Content and operational costs

80,246

104,347

114,400

18,437

277,038

376,555

60,689

Bandwidth costs

19,579

20,771

21,738

3,504

76,583

83,233

13,415

Sales taxes and surcharges

28,680

33,889

35,929

5,791

92,937

129,768

20,915

Total cost of revenues

184,645

202,889

207,371

33,422

696,355

781,632

125,976

* Derived from audited financial statements included in the Company’s Form 20-F dated April 25, 2014.

Phoenix New Media Limited

Condensed Segment information

(Amounts in thousands)

Three Months Ended

Twelve Months Ended

December 31,

September 30,

December 31,

December 31,

December 31,

December 31,

December 31,

2013

2014

2014

2014

2013

2014

2014

RMB

RMB

RMB

US$

RMB

RMB

US$

Unaudited

Unaudited

Unaudited

Unaudited

Unaudited

Unaudited

Unaudited

Revenues:

Advertising service

263,940

325,756

338,509

54,558

863,737

1,190,158

191,819

Paid service

136,169

106,017

99,556

16,046

560,738

447,702

72,156

Total revenues

400,109

431,773

438,065

70,604

1,424,475

1,637,860

263,975

Cost of revenues

Advertising service

102,771

130,560

137,491

22,160

367,333

479,241

77,240

Paid service

81,874

72,329

69,880

11,262

329,022

302,391

48,736

Total cost of revenues

184,645

202,889

207,371

33,422

696,355

781,632

125,976

Gross profit

Advertising service

161,169

195,196

201,018

32,398

496,404

710,917

114,579

Paid service

54,295

33,688

29,676

4,784

231,716

145,311

23,420

Total gross profit

215,464

228,884

230,694

37,182

728,120

856,228

137,999

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/phoenix-new-media-reports-fourth-quarter-and-fiscal-year-2014-unaudited-financial-results-300047429.html