BEIJING, March 11, 2015 /PRNewswire/ — The third session of the 12th National Committee of the Chinese People’s Political Consultative Conference (CPPCC)  opened on March 3 and the third session of the 12th National People’s Congress (NPC) started on March 5. Influential members of Chinese society are invited to offer advice and suggestions, as this is where China’s key government policies and programs for social welfare are set.

As China’s involvement in world affairs deepens, the fate of the 60 million members of Chinese overseas communities is increasingly connected with China and their expectations are drawing more and more attention. 38 members from these communities in 27 countries attended this year’s CPPCC, among them Perfect World’s CEO Mr. Robert Xiao, whose proposal, "To Shape China’s Public Diplomacy in the New Era with Big Data," has been a major topic of discussion.

Perfect World has, for many years, been committed to the development of online entertainment products and services worldwide, and successfully promoted its products in more than 100 countries and regions, creating a venue where global players can understand, appreciate and respect Chinese traditional culture through the medium of games. Through its many channels, Perfect World has maximized the opportunities for the delivery of knowledge about China’s cultural traditions, customs and people as well as providing a positive brand image of the country. With the increasing digitization of social communication, the advent of the age of big data will bring brand new opportunities for China’s diplomacy development.

Mr. Robert Xiao proposed that, "We should stay aligned with the general trend and use big data scientifically to mold China’s public diplomacy. As a first step, we need to strengthen the basic infrastructure of big data in the area of diplomacy. Secondly, we need to accelerate the establishment of a scientific and effective decision-making mechanism. Thirdly, we must proactively use big data to study the different audiences of the country’s diplomacy and develop a specific communication strategy for each group of audiences. Fourthly, we should establish a real-time monitoring mechanism of the data as it pertains to public diplomacy so that feedback can be provided in a timely manner and can serve as a tool for guidance and a predictor of likely future scenarios."