BEIJING, Sept. 4, 2014 /PRNewswire/ — OtterBox, world-renowned for its premium protective cases for smartphones and other mobile devices, today unveiled its official entrance into the Chinese marketplace.

Photo –
Photo –

OtterBox, the No. 1-selling case for smartphones in the U.S. and Canada,1 is available in 46,000 retail stores across the globe. OtterBox protective solutions are customized to support devices from manufacturers like Apple, Samsung, Google, HTC, Lenovo and others. Steve Nisbet, managing director of OtterBox Asia Pacific, described plans for expanding the brand’s presence in China during a press conference in Beijing Aug. 28.

Nisbet also announced OtterBox’s global partnership with PC and mobile device maker Lenovo. Through this partnership, OtterBox furthers its reputation for the development of meticulously designed, innovative products for cutting-edge technologies. OtterBox will soon unveil the first protective case for Lenovo’s upcoming VIBE flagship smartphone.

"Strong partner relationships are essential at OtterBox," Nisbet said. "We are honored to collaborate with an industry-leading partner such as Lenovo and provide the best possible solutions for their rapidly expanding customer base."

"In the PC Plus era, Lenovo is always looking to provide consumers with the best mobile experience, and OtterBox’s customized protective cases thoroughly complements our flagship VIBE smartphone series to provide added protection and peace of mind," said Wu Di, accessory director, Lenovo Mobile Business Group.

OtterBox also recently announced a distribution partnership with Ingram Micro, which will make OtterBox products available throughout Ingram Micro’s vast retail network in China, as well as through online retailers. With its extensive supply-chain capabilities, Ingram Micro serves partners in more than 500 Chinese cities. OtterBox products will soon be available in the retail channel of China’s Tier 1 to Tier 3 cities.

OtterBox is investing in China’s huge e-commerce channel, an integral part of its long-term growth strategy. OtterBox products are available for purchase online from leading e-commerce vendors like,, and Amazon China.

The OtterBox portfolio in China will offer consumers an array of protective solutions to meet their individual needs. The Preserver Series can be submerged up to two meters underwater for as long as 30 minutes. The Defender Series offers robust three-layer protection to withstand drops and shocks. The sleek, pocket-friendly design and wraparound colors of the Symmetry Series add a touch of class to smartphones. The slim Commuter Series offers two-layer protection, protects against dust and debris and fits neatly in the user’s pocket.

"China presents a significant opportunity for growth," Nisbet said. "According to research firm IDC, total smartphone shipments in China are expected to rise to 420 million by the end of 20142. We are already laying the groundwork to reach Chinese consumers both online and in retail stores. With our innovative, custom-engineered protective solutions, we are committed to building our business in China."

About OtterBox:

Founded in 1998 with a line of dry boxes, OtterBox has evolved into the No. 1-selling case for smartphones in the U.S. and a global leader in mobile device protection.2 Its diverse lineup of protective solutions for handheld technology protect, connect and enable a mobile world. OtterBox has been a six-time honoree on the Inc. 5000 list of fastest growing private companies in the U.S. and was named one of "America’s Most Promising Companies" by Forbes Magazine. The company is headquartered in Fort Collins, Colo., with offices in San Diego; Boston; Cork, Ireland; and Hong Kong.

For more information visit

1 No. 1-selling smartphone case source: The NPD Group/Retail Tracking Service: Cell Phone Device Protection/Units Sold 1/2012-12/2013


©2014 Otter Products, LLC. All rights reserved. OtterBox and all OtterBox logos, trademarks and symbols are the property of Otter Products, LLC. All other logos, trademarks and symbols are the property of their respective owners