BARCELONA, Spain, March 2, 2015 /PRNewswire/ — Held in the Spanish city of Barcelona, the 2015 Mobile World Congress (MWC) attracts many of the mobile communication industry’s global enterprise leaders. With giant Huawei set to launch three different types of wearable intelligence device and market competitor Samsung showcasing its latest release, the Galaxy S6, ZOPO mobile has also arrived with a totally new image in the form of its Flash series-TOUCH/ZP530.

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Debuting at MWC 2015, the highly anticipated 4G ZOPO Flash series TOUCH/ZP530 is comfortable to hold and nicely configured, in keeping with the company’s ethos of a "better feeling" handset. With a 2.5D curved glass screen, metal frame and rounded design, it fits comfortably in the palm of the hand.

The 5" HD IPS flat screen matches the 2.5D curved glass surface and incorporates the company’s ZOPO FOCUS technology, while the smooth, elegant design and crystal-clear display provide a better experience that is easier on the eyes even after extended use.

The fashionable, rounded arc design, streamlined metal frame and build-quality of the TOUCH/ZP530 attracted the attention of many of the show’s exhibitors, and the company’s use of IML technology further caught the eye of what will be a predominantly European-focused target market.

The TOUCH/ZP530 carries an MT6732 64-bit quad-core CPU, 5" IPS screen with ON CELL technology, 1280*720 resolution and the 5MP front camera and 8MP rear camera are substantial when it comes to photo opportunities.

ZOPO’s new product strategy: Speed/Flash/Color

The MWC also heralded the launch of ZOPO’s three-product Speed/Flash/Color series.

Speed refers to the device’s high quality configuration, Flash focuses on its fashionable design and camera function, and Color promotes cost-effective and colorful products.

The release of the ZOPO new series will help increase the company’s market share and offer greater choice to ZOPO users.

ZOPO – one of Europe’s leading mobile phone brands

2015 sees ZOPO upgrade its brand image with the slogan "Always Fresh", devoted to the more fun side of intelligent technology for mobile users.

Founded in 2012, ZOPO has full capacity for research, innovation, production and service which has allowed it to become one of Europe’s leading mobile phone brands. The company remains committed to achieving world class recognition across the globe.

As the company announces that it is preparing to set up a branch in Europe, ZOPO CEO Kevin Xu says, "ZOPO’s brand image and product strategy will continue to adapt to all the latest market trends."