— Strategic alliances with large companies from outside the industrywill help market entrants establish a strong brand image
LONDON, Sept. 17, 2014 /PRNewswire/ — The global building energy management (BEM) industry is poised for dynamic growth buoyed by the rise of emerging and new participants that are both flexible and innovative. The fields of software, data analytics and cloud services, in particular, will witness the highest percentage of market entrants owing to the ongoing convergence of operating technology and IT.
New analysis from Frost & Sullivan, Emerging Players and New Entrants in Energy Management Markets, finds that the acquisition of emerging BEM players by large companies from outside the industry will accelerate, aiding expansion across geographies.
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"Strategic alliances with regional and local BEM consultancies, building automation system integrators, utilities and government authorities will give entrants much-needed brand positioning and visibility," said Frost & Sullivan Energy and Environmental Research Analyst Balaji Anand Sagar. "Initiating proactive focus on global developing markets will also encourage market acquisition and position emerging BEM participants for long-term sustainability."
Companies must offer modular resource management solutions that are also scalable for diversified customers to strengthen their business. Providing demand response and supply chain management solutions along with BEM on the cloud will enable dynamic real-time energy management across the globe and deliver all-round improved efficiency for consumers.
"The integration of building and enterprise data will facilitate portfolio-wide building energy management," added Sagar. "The advent of BEM platforms that can analyze and customize big data from consumers, buildings and cities according to users will lay the foundation for smart infrastructure and cities."
Overall, BEM solution providers that create awareness among prospective consumers on the unique features and benefits of their offering along with ensuring knowledge support will sustain success in the dynamic BEM landscape.
Emerging Players and New Entrants in Energy Management Markets is a Market Insight that is part of the Building Management Technologies (Growth Partnership Service programme). This Market Insight discusses key trends in the energy management market and offers a detailed analysis of both emerging and new players in the space.
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