AUCKLAND, New Zealand, Sept. 17, 2014 /PRNewswire/ — Sweet whey powder has been sold for the first time on GlobalDairyTrade (GDT), the world’s leading online dairy auction platform, with Molkerei Ammerland selling the product they offered at their first trading event.

Molkerei Ammerland CEO Ralf Hinrichs said the company was pleased with the results from the first SWP online auction.

“Through GDT we have been able to extend our reach to a larger number of customers, and to transact with them much faster. We’re looking forward to using GDT to grow our export market,” he said.

Molkerei Ammerland, a leading European dairy cooperative, has over 2,000 farmer suppliers from northwest Germany. Through state-of-the-art production facilities, it processes more than 1.5 billion kilograms of milksolids for export to over 50 countries.

GDT Director Paul Grave said the online auction has now set a credible market-based benchmark price for globally-traded SWP at US$1,295 per metric tonne.

“GDT provides a global benchmark price for products sold on the platform. Today’s auction has given both sellers and buyers of SWP, an open-market price point for the first time. I believe the industry will benefit from the improved price transparency that GDT offers.”

“We’re pleased to have a leading European dairy company introduce SWP to GDT, as we move towards meeting the strong demand for whey powder on the platform,” said Grave.