“iPhone killers?” Not quite, but say goodbye to the mid-range smartphone segment as Xiaomi and OnePlus have narrowed the playing field and are nipping at the heels of the flagship brands.

Xiaomi Mi4 has top quality build – missing link is design

SHANGHAI, Oct. 29, 2014 /PRNewswire/ — MingJian, China’s only licensed member of International Consumer Research & Testing (ICRT), a global consortium of consumer organizations including Consumer Reports and Which?, today announced the first ICRT-certified reviews of the Xiaomi Mi4 and OnePlus One smartphones tested together with the Apple iPhone 6 and 6 Plus.

"Overall, the Xiaomi Mi4 and the OnePlus One bring high performance smartphones within reach of a much wider range of consumers, with pricing from RMB 1,999," said James Feldkamp, MingJian’s CEO.

However, the most extensive range of comparative testing ever done on the Xiaomi Mi4 and Oneplus One – a range of 645 tests conducted in ICRT’s electronics lab in Germany – found that neither phone is able to compete at the level of the latest iPhones.

"Both the Xiaomi Mi4 and Oneplus One fall short of living up to the promise of their high specifications as they lack the design to take full advantage of their hardware."

"Xiaomi nipping at Apple’s heels"

"Sporting top-notch build quality, Xiaomi was clearly swinging for a home-run with the Mi4, yet its Achilles’ heel of poor audio recording quality and sub-par optimization kept it in the park," continued Mr. Feldkamp.

The Xiaomi Mi4 also beat the iPhone hands down on battery life, and performed better in drop and scratch tests. Yet neither Xiaomi nor OnePlus had camera quality to rival the latest iPhones.

"For the moment, design integration continues to be the missing ingredient for Chinese smartphones. That said, with the rapid rate of innovation among Chinese manufacturers like Xiaomi, who are bringing increasingly high-end products to the masses, Apple and Samsung should be shaking in their boots."

"Consumers need to understand that specs alone do not equal performance. For truly top notch performance, superior design integration and component optimization is essential. While the Xiaomi Mi4 has among the best build quality we’ve seen for any smartphone, and their MUI is one of the fastest mobile interfaces available, it narrowly misses receiving MingJian’s recommendation," Mr. Feldkamp added.

Click www.mingjian.cn/ceo-blog.html for the full report available exclusively on MingJian.

About MingJian

MingJian is an independent organization dedicated to helping consumers make informed purchase decisions and get the best value for their money by providing independent, expert research and testing of products and services

Inspired by Consumer Reports in the United States, an independent expert reference to products and services since 1936, MingJian was founded on March 15, 2010 (World Consumer Rights Day) by an American and Chinese husband and wife team in Shanghai searching for an independent reference to safe, quality and reliable products as they were starting a family.

About ICRT and Members

International Consumer Research & Testing (ICRT) is a global consortium of 38 consumer organizations dedicated to carrying out joint research and testing in the consumer interest. ICRT is the only independent international organization for consumer research and testing.

ICRT’s principal objectives are to facilitate co-operation between its members and to promote research and testing in the field of consumer goods and services. Its mission is to be the world-leading organization that empowers its members to provide high quality and independent information to consumers worldwide.

All ICRT members act exclusively in the consumer interest. They do not accept advertising and are independent of commerce and industry.

ICRT’s board members are: Association des Consommateurs Test-Achats SC (Belgium), Consumentenbond (The Netherlands), Consumer Reports (USA), Stiftung Warentest (Germany), UFC – Que Choisir (France), Which? (UK). ICRT has member organizations in Europe, Asia Pacific, North and South America, and Africa.