– Latest PR Toolkit article offers questions to ask before the big event

NEW YORK, Oct. 16, 2014 /PRNewswire/ — Whether you are looking to network, increase your exposure to potential new customers or reconnect with existing customers, hosting an event is an integral part to any marketing strategy. Months of planning and pre-show marketing can attract the right audience to attend, but what steps can you take to become an effective speaker that efficiently engages your audience? Asking yourself the following questions can help improve your speaking skills:

  • What am I here to give? Successful speakers begin from a place of generosity and not "What am I here to get?"
  • What is my deepest wish for myself? Clarify your wish for others first, and then shift the focus to yourself.
  • What SPECIFIC action do I want my audience to take? A vital step that even seasoned speakers can overlook. Clearly define your call-to-action and don’t be afraid to repeat it multiple times.

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For further discussion on how asking these questions can command attention and inspire positive action from your audience, read the latest article by best-selling author and media training expert, Susan Harrow, on PR Newswire’s Small Business Toolkit: http://bit.ly/1vd2GKY

PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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