KUALA LUMPUR, Malaysia, Sept. 8, 2015 /PRNewswire/ — FleishmanHillard has appointed Magdalene Lee as General Manager of FleishmanHillard’s Malaysia office. An award-winning marketing and communications professional, Lee brings significant integrated communications expertise to the agency.
“Magdalene is a progressive thinker who understands the power of integration and brings an open mind and fresh creativity to every client challenge,” said Lynne Anne Davis, FleishmanHillard president of Asia Pacific. “Her rich skillset across disciplines makes her a multi-talented leader equipped to set the agency on a path of continued growth and innovation in Malaysia. We are excited to welcome her to the team.”
Lee is known best for her work across fast-moving consumer goods, finance, automotive and hospitality sectors. She possesses deep local-market knowledge and expertise in social media management, crisis and issues communications, brand marketing and reputation management campaigns. In her new leadership role for FleishmanHillard’s Kuala Lumpur operations, she will be focused on building its track record for highly effective, fully integrated campaigns combining public relations, brand marketing, social and digital across media platforms.
“We’ve enjoyed great success in Kuala Lumpur thanks to active clients in the consumer, automotive and technology sectors,” added Davis. ” Kuala Lumpur is an extremely important market in our Southeast Asia proposition which continues to expand in capability and opportunities as these dynamic economies unfold.”
Lee has won numerous regional and local awards for agency leadership, creativity and growth. She joins FleishmanHillard from ARC Worldwide, a division of Leo Burnett. Her background includes in-house, agency and business development roles.
She succeeds Chomaine Chai who is moving back to her home country, Singapore, after nearly four years at the helm of FleishmanHillard in Malaysia.
Lee holds a Master of Arts degree in public relations and marketing from Manchester Metropolitan University and an Honors Bachelor of Arts degree in English and media and communications from the University of Wolverhampton.
FleishmanHillard is the world’s most complete global communications firm, specializing in public relations, public affairs, marketing, paid media, and transmedia and social content. FleishmanHillard delivers on The Power of True, reflecting the firm’s high values, and unique ability to guide clients through a world demanding unprecedented authenticity and transparency. FleishmanHillard was named PRWeek’s 2014 Global Agency of the Year, “Standout Agency” on Advertising Age’s 2013 A-List; NAFE’s “Top 50 Companies for Executive Women” for 2010-2015; and among PRWeek’s 2013 “Best Places to Work.” The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of the DAS Group of Companies, and has 88 offices in 30 countries, plus affiliates in 43 countries. Visit us at www.fleishmanhillard.com.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) ( www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.