SHANGHAI, March 13, 2015 /PRNewswire/ — Madhouse’s newly-launched flagship platform for programmatic-buying has been selected as "The Most Innovative Platform of the Year" by Vmarketing China magazine.
Innovative Marketing Selection, Vmarketing China magazine’s annual project, aims to review the development and achievements of China’s marketing business over the year. The project was launched in 2005 and voting for innovative platforms of the year was first introduced this year.
"The Most Innovative Platform of the Year" honors the new and promising platforms that help to drive innovation in China’s marketing industry.
In 2014, "mobile" and "programmatic-buying" became two important keywords for the country’s marketing industry. As a leading mobile ad platform company, Madhouse has always been focusing on mobile.
At the beginning of 2015, the company first brought up the idea of Premium Direct, which means buying Hero App advertisements programmatically. The product, PremiumMad, helps advertisers purchase ads from multiple Hero Apps through a unified platform.
PremiumMad is one of the four products in Madhouse’s programmatic-buying flagship platform. The others include ROI focused App marketing platform PerforMad, In-App ad network SmartMad and effective real time audience expansion platform OptiMad.
The platform is the only full-line product among the seven nominations in the category. It serves the different needs of different kinds of advertisers, including brand advertisers, App developers, e-commerce and O2O.
Founded in Shanghai in January 2006, Madhouse successfully entered the Indian market in 2012. It is the only mobile ad platform company from China which has expanded its business in the Asia Pacific Region. Madhouse has steadily grown both in China and India. The company helps international and domestic brands in these two major emerging markets for efficient brand communication and market expansion through mobile platform by using cutting edge technologies. It is also dedicated to help Chinese app developers and publishers to tap global market by providing mobile ad distribution and optimization services. These services aim to boost app downloads and acquire consumers with high life time value for the clients. Madhouse has more than 250 employees worldwide with headquarters at Shanghai. It also has offices in Beijing, Guangzhou, Bangalore, Mumbai and New Delhi.
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