HONG KONG, Nov. 20, 2014 /PRNewswire/ — Living Group, specialists in integrated branding and communications, picked up three Gold, one Bronze and two Highly Commended awards from Transform Magazine’s inaugural Asia-Pacific awards. The evening ceremony on Wednesday 19th November recognised excellence and diligence in brand development and rebranding across the region.
A vibrant rebrand for Hong Kong based law firm, Stevenson Wong & Co., saw the first Gold of the night awarded to Living Group in the ‘Best visual identity from the professional services sector’ category. Living Group created a fresh logo, refreshed colour palette and a series of bespoke illustrations to form a striking and modern visual identity, strengthening the firm’s practice and professional network in Greater China.
Among this year’s fierce competition, Living Group also proudly won Gold in the ‘Best visual identity from the technology, media & telecommunication sector’ category for its work for Murata, a global electronic giant. The project, which started in early 2014, involved the creation of visual language and logo refinement for a neater and more consistent application across all marketing materials. With the fresh and modern brand identity being rolled out, Living Group then also created and launched Murata’s new fully responsive corporate website which successfully brought in new traffic for Murata.
Taking one step further, Living Group took home Gold for their work with Gottex, a leading multi-fund investment manager, in the ‘Best visual identity from the financial services sector’ category. The project involved a rebrand with the creation of a new visual identity including a website, marketing literature and investor relations materials, as well as a library of bespoke icons to allow Gottex to stand out in the market place.
Commenting on the awards, Melanie Osborne, Managing Director of Living Group Asia, said, "With the keen competition in this region, it is crucial for marketers to be innovative and forward thinking, creating identities which cut through and differentiate them from their competitors. We are very proud to have supported a number of companies in the region to achieve this". Living Group also received a Bronze for the Gottex project and two Highly Commended award for their work for Murata and Stevenson Wong & Co. in the ‘Best use of a visual property’ category.
NOTES TO EDITORS
About Living Group
Living Group specialises in integrated branding and communications; helping our clients in the financial, professional services, property and technology sectors to enhance their brands and marketing communications.
With offices in London, Hong Kong and New York, our global teams never lose sight of the bigger picture — the success of our clients’ business wherever they are in the world. Through our proven integrated approach, aligned with our sector specialism, we ensure that our work is engaging, relevant and most importantly, it gets results.
For more about Living Group, please visit http://www.living-group.com/.
About Transform Awards
The Transform Awards Europe had its fifth event in April and is currently accepting entries for the sixth year. 2014 has seen the prestigious award programme expand to encompass the Transform Asia-Pacific and Transform MENA regions. The award ceremonies provide an important platform for international recognition of excellent work in brand development.
Receivers of the awards were honoured at the inaugural event in Hong Kong for producing work that is of outstanding quality. The programme honours work from the entire branding process, with trophies being awarded for visual identities, brand strategies, implementation processes and brand experiences. Last night’s Transform Asia-Pacific awards were distributed at a gala dinner at the beautiful Excelsior Hotel in Hong Kong.
The Transform Awards is organised by Transform magazine, the only global magazine to cover rebranding and brand development. Published bimonthly both in print and on tablet it is essential reading for those concerned with brand strategy and creativity.
For further comment, please contact:
Melanie Osborne, Managing Director, Living Group Asia on Melanie.Osborne@living-group.com or +852-3711-3100
Hayley Lai, Account Manager, Living Group Asia on Hayley.Lai@living-group.com or +852-3711-3096