BEIJING, February 4, 2015 /PRNewswire/ — LightInTheBox Holding Co., Ltd. (NYSE: LITB) ("LightInTheBox" or the "Company"), a global online retail company that delivers products directly to consumers around the world, today announced that it officially opened its first self-operating North American fulfillment center in Reno, Nevada on January 28, 2015.

Located adjacent to Reno-Tahoe International Airport, the facility will provide fulfillment and return services for orders across the United States and further all over North America.

LightInTheBox started the North American Fulfillment Center project late 2014 in collaboration with the Company’s technical team in Seattle, which helped with the preliminary site selection and renovation, and currently providing full dimension of technical and operational support on the Company’s global order processing and inventory management. This effort is part of the company’s strategy of establishing leadership in global ecommerce fulfillment and logistic planning. The company opened its self-operating European fulfillment center in early 2014.

Mr. Alan Guo, Chairman and CEO of LightInTheBox, commented, "Last year we were very glad to see significant increase of customer satisfaction with the addition of our European fulfillment center. After months of hard work, we were excited to deliver the very first package from our first self-operating global fulfillment center in North America on January 28th. The facility will be increasingly responsible for shipping and return services in the United States, and more broadly, it represents the execution of an important component of our strategy of providing localized services globally, in order to improve logistical efficiency and enhance customer satisfaction."

About LightInTheBox Holding Co., Ltd.

LightInTheBox is a global online retail company that delivers products directly to consumers around the world. The Company offers customers a convenient way to shop for a wide selection of products at attractive prices through its www.lightinthebox.com, www.miniinthebox.com and other websites and mobile applications, which are available in 27 major languages and cover more than 80% of global Internet users.

For more information, please visit www.lightinthebox.com.

Forward-Looking Statements

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "potential," "continue," "ongoing," "targets" and similar statements. Among other things, statements that are not historical facts, including statements about LightInTheBox’s beliefs and expectations, the business outlook and quotations from management in this announcement, as well as LightInTheBox’s strategic and operational plans, are or contain forward-looking statements. LightInTheBox may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the "SEC"), in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: LightInTheBox’s goals and strategies; LightInTheBox’s future business development, results of operations and financial condition; the expected growth of the global online retail market; LightInTheBox’s ability to attract customers and further enhance customer experience and product offerings; LightInTheBox’s ability to strengthen its supply chain efficiency and optimize its logistics network; LightInTheBox’s expectations regarding demand for and market acceptance of its products; competition; fluctuations in general economic and business conditions and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in LightInTheBox’s filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and LightInTheBox does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

Investor Relations Contact

LightInTheBox
Ms. Iris Wang
Tel: +86(10)5692 0099
Email: ir@lightinthebox.com

OR

Christensen
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: lbergkamp@ChristensenIR.com

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