BEIJING, November 12, 2014 /PRNewswire/ — LightInTheBox Holding Co., Ltd. (NYSE: LITB) (“LightInTheBox” or the “Company”), a global online retail company that delivers products directly to consumers around the world, today announced that it hit record sales of $1.9 million, a 50% increase from the same day last year, on November 11, 2014, also known as “Singles Day” in China. The number of orders exceeded 43,500, an increase of 70% year-over-year.
“We are very pleased to see such a strong performance on “Singles Day” this year,” commented Mr. Alan Guo, Chairman and CEO of LightInTheBox. “”11.11-Singles Day,” the Internet shopping festival, used to be a China only phenomena. Together with many other Chinese retailers, LightInTheBox would like to bring it to the world consumers to make it a global online shopping festival. We are very excited to set a new daily sales record for the company and significant growth from last year. With more and more consumers from all over the world celebrate and enjoy “Singles Day,” we expect Chinese retailers have more global reach and impact in the future, as we strive to bring more interesting and relevant products to the world. We believe this bodes well for our futures sales and this year’s remaining holidays.“
About LightInTheBox Holding Co., Ltd.
LightInTheBox is a global online retail company that delivers products directly to consumers around the world. The Company offers customers a convenient way to shop for a wide selection of products at attractive prices through its www.lightinthebox.com, www.miniinthebox.com and other websites and mobile applications, which are available in 27 major languages and cover more than 80% of global Internet users.
For more information, please visit www.lightinthebox.com.
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