BEIJING, November 10, 2014 /PRNewswire/ — LightInTheBox Holding Co., Ltd. (NYSE: LITB) (“LightInTheBox” or the “Company”), a global online retail company that delivers products directly to consumers around the world, today announced a strategic partnership with Baidu Dianxin, a leading global mobile app provider and fully-owned subsidiary of Baidu, in jointly developing global mobile markets.

LightInTheBox provides global consumers in more than 200 countries a wide selection of consumer products in apparel and other general merchandise at attractive prices through its website, mobile website, and mobile apps in 27 different languages. Having aimed for the global mobile app markets, Baidu Dianxin has developed a wide range of mobile apps for global consumers in more than 200 countries, like its power-saving app, DU Battery Saver and mobile boosting app, DU Speed Booster, which had been downloaded by nearly 200 million global mobile users outside China, as well as a 350 million mobile user basis in China domestic market. Through this strategic partnership, Baidu Dianxin will provide important additional opportunities for more global consumers to discover LightInTheBox products and download LightInTheBox mobile apps, while LightInTheBox will provide Dianxin additional monetization capability for its app distribution.

“We are very excited to have the strategic partnership with Baidu Dianxin to help explore global market opportunities,” said Alan Guo, chairman and CEO of LightInTheBox, “This is a great example of two Chinese Internet companies working together to expand in global markets.”

“We believe there will be more Chinese Internet and mobile companies going global in the future. The partnership between Dianxin and LightInTheBox is very mutually beneficiary, and we hope our partnership can set a great example for all future collaborations among Chinese companies with a global ambition,” said Zhang Lei, CEO of Baidu Dianxin.

About LightInTheBox Holding Co., Ltd.

LightInTheBox is a global online retail company that delivers products directly to consumers around the world. The Company offers customers a convenient way to shop for a wide selection of products at attractive prices through its www.lightinthebox.com, www.miniinthebox.com and other websites and mobile applications, which are available in 27 major languages and cover more than 80% of global Internet users.

For more information, please visit www.lightinthebox.com.

About Baidu Dianxin

Baidu Dianxin is a fully-owned subsidiary of Baidu, Inc. Baidu Dianxin creates innovative state-of-the-art apps for Android devices that are enjoyed by millions of people worldwide. Its popular free apps include DU Battery Saver, DU Speed Booster, as well as Baidu Mobile Security. Baidu, Inc. is the leading Chinese language Internet search provider and developer of award-winning PC, Web and mobile products. As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find what they are looking for.

Investor Relations Contact

Christensen
Ms. Xiaoyan Su
Tel: +86(10)5900 1548
Email: ir@lightinthebox.com

OR

Christensen
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: lbergkamp@ChristensenIR.com