NEW YORK, Sept. 25, 2014 /PRNewswire/ — Despite tireless months of research and writing, your job as an author still isn’t done once your book is published. The key next step to authoring a successful book is clearly defining a promotional strategy and being cognizant of what your competitors are already doing in the market.  While you certainly don’t want to mimic your competition, being aware of who else is in your space can help inspire new ideas and set you apart from the crowd.

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Penny C. Sansevieri, CEO and Founder of Author Marketing Experts, Inc., shares her steps on ways to keep up with the competition:

  • Google alerts.  Develop your list of competitors and learn what they do to market themselves.
  • Bookstore visits.  Check out your genre and look for lesser-known authors.
  • Reviews.  Discover issues and trends through your competitor’s online reviews.
  • Author Meet in Greets.  Not only support your competition but gain new ideas from questions that are posed by the attendees.
  • Conferences.  Easy way to network and remain motivated when keeping up with your industry.

For more insight and discussion on ways to get to know your market and stand out from competitors, read Sansevieri’s latest article on PR Newswire’s Small Business PR Toolkit:

PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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