NEW YORK, Sept. 25, 2014 /PRNewswire/ — Despite tireless months of research and writing, your job as an author still isn’t done once your book is published. The key next step to authoring a successful book is clearly defining a promotional strategy and being cognizant of what your competitors are already doing in the market.  While you certainly don’t want to mimic your competition, being aware of who else is in your space can help inspire new ideas and set you apart from the crowd.

Logo – http://photos.prnewswire.com/prnh/20110831/NY59180LOGO
Logo – http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a

Penny C. Sansevieri, CEO and Founder of Author Marketing Experts, Inc., shares her steps on ways to keep up with the competition:

  • Google alerts.  Develop your list of competitors and learn what they do to market themselves.
  • Bookstore visits.  Check out your genre and look for lesser-known authors.
  • Reviews.  Discover issues and trends through your competitor’s online reviews.
  • Author Meet in Greets.  Not only support your competition but gain new ideas from questions that are posed by the attendees.
  • Conferences.  Easy way to network and remain motivated when keeping up with your industry.

For more insight and discussion on ways to get to know your market and stand out from competitors, read Sansevieri’s latest article on PR Newswire’s Small Business PR Toolkit: http://bit.ly/1ruy729

PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire                        

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.