Move to support growth in China’s fastest growing urban markets

BEIJING, August 8, 2014 /PRNewswire/ — JD.com, Inc. (“JD.com” or the “Company”) (NASDAQ: JD), China’s largest online direct sales company, today announced that JD.com now has direct access, previously referred to as “Level-1 entry points,” on Mobile QQ from Tencent Holdings Limited (“Tencent” SEHK: 00700).

Screenshot of JD.com Mobile QQ direct access point
JD.com's Logo

“Today’s announcement is a game changer that brings JD.com’s outstanding customer experience closer to consumers throughout China where Mobile QQ is the leading social communications platform,” said Mr. Haoyu Shen, CEO of JD Mall. “Direct Mobile QQ access will help to increase consumer awareness of JD.com’s authentic products and outstanding last-mile delivery network, and support our strong growth in key target markets.”

Mr. Shen added, “Our partnership with Tencent is already advancing our mobile strategy and today’s launch further expands our reach, including with younger audiences. With our outstanding JD.com app and direct access on both Mobile QQ and Weixin, we believe JD.com is well positioned to lead the next phase of China’s e-commerce development.”

In March of 2014, JD.com announced a strategic partnership with Tencent. As part of the partnership, the companies announced that JD.com would receive direct access on Weixin and Mobile QQ, and support from other key Tencent platforms.

Direct access provides more prominent positioning for JD.com within the app compared to the previous Mobile QQ entry points. Mobile QQ has more than 490 million active monthly users, as of March 31, 2014.

Weixin users have had direct access to JD.com since June of this year.

About JD.com, Inc. (NASDAQ: JD):

JD.com, Inc. is the leading online direct sales company in China. The Company strives to offer consumers the best online shopping experience. Through its content-rich and user-friendly website www.jd.com and mobile applications, JD.com offers a wide selection of authentic products at competitive prices and deliver products in a speedy and reliable manner. As of March 31, 2014, JD.com offered approximately 40.2 million SKUs across 13 categories of products. The Company believes it has the largest fulfillment infrastructure of any e-commerce company in China. JD.com operated 7 fulfillment centers and a total of 86 warehouses with an aggregate gross floor area of approximately 1.5 million square meters in 36 cities, and 1,620 delivery stations and 214 pickup stations in 495 cities across China, staffed by its own employees. The Company provided same-day delivery in 43 cities under its 211 program and next-day delivery in another 256 cities across China as of March 31, 2014.

For more information, please visit http://ir.jd.com.

For media inquiries, please contact:

JD.com

Josh Gartner
Senior Director, International Communications
+86-10-5895-9315
Josh.Gartner@JD.com

Brunswick Group

Beijing
Yajun Zhang
+86 (10) 5960-8600
JD@brunswickgroup.com

New York
Cindy Zheng
+1 (212) 333-3810
JD@brunswickgroup.com

Safe Harbor

This press release contains forward-looking statements. These statements constitute forward-looking statements under the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates” and similar statements. Among other things, the business outlook and quotations from management in this announcement contain forward-looking statements. Such statements involve certain risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the forward-looking statements. Further information regarding these and other risks is included in the Company’s filings with the U.S. Securities and Exchange Commission. The Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.

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