BANGALORE, India and WARREN, New Jersey, July 24, 2014 /PRNewswire/ — Together launched a comprehensive retail banking app that crossed 50,000 downloads in just two months Mindtree, a global technology services company, today announced that it has been selected by ING Vysya, a premier private sector bank, as a strategic digital partner for its next generation mobility program. As part of this program Mindtree will help ING Vysya deliver multi-channel and multi-platform banking experiences to its customers while creating a digital roadmap designed to help the bank penetrate untapped markets with a simple yet differentiated service.
The first phase of the engagement saw Mindtree conceptualize, design and develop a retail banking hybrid mobile application to drive efficiency and engagement across multiple channels including Android, Windows, BlackBerry, J2ME and website based platforms. This application provides a comprehensive retail banking experience to customers. It brings exclusive features, such as a multi balance meter, shopping and deals, gift cards and cheque scan, making it more engaging and relevant to customers.
Aniruddha Paul, CIO, ING Vysya said, "Our digital roadmap will help us level the playing field with our larger competitors by creating innovative and path breaking solutions for our customers. We are glad to select Mindtree as one of our key Digital Partners. Their domain and technology expertise with a clear strategic intent is critical in our journey towards mobility. We see large opportunities in developing these kind of applications for the rest of our business."
Gaurav Johri, Senior Vice President and Head of Banking Financial Services and Insurance, Mindtree said, "ING Vysya has been our strategic client for over 9 years. It is imperative for banks to have a well thought out digital strategy blueprint to enable rapid go-to-market and also provide superior customer experience. We are excited to partner with ING Vysya in its journey to be the industry leader in digital banking."