– Customers find value in integrated cloud-based and on-premise enterprise communications solutions, finds Frost & Sullivan
MOUNTAIN VIEW, Calif., March 31, 2015 /PRNewswire/ — Voice over Internet protocol (VoIP) access and session initiation protocol (SIP) trunking services continue their rise as the de-facto communications tool linking business premises and service provider networks in North America. In fact, VoIP access and SIP trunking services are well on their way to eclipsing legacy digital telecommunications, owing to their advanced capabilities and typically lower costs.
New analysis from Frost & Sullivan, Analysis of the North American VoIP Access and SIP Trunking Services Market, finds that the market earned revenues of $3.22 billion in 2014 and estimates this to reach $10.29 billion by 2020.
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"Modern unified communication platforms natively support SIP trunking as the default interface," said Frost & Sullivan Unified Communications & Collaboration Industry Analyst Michael Brandenburg. "For businesses migrating to these new platforms, VoIP and SIP trunking services are, therefore, an obvious choice."
Today’s enterprise communications solutions are not a single service or product; instead they are a menu of integrated platforms and services that give businesses maximum flexibility. Even within each service, a compelling set of value-added features is needed to match the unique needs of each customer.
Hence, hybrid-cloud deployment models, which feature a mix of on-premise and cloud-based platforms tailored to consumer requirements, are making their way into the North American VoIP access and SIP trunking spectrum. However, competition from other cloud-based services such as hosted unified communications limits adoption. The time taken to deploy SIP trunking services also poses a challenge to large-scale growth.
"Simple, optimized deployments will be the stepping stone to faster migration," observed Brandenburg. "As service providers find the right balance between price and performance, product differentiation will be the key to thwart commoditization and open the doors to success in the North American market."
Analysis of the North American VoIP Access and SIP Trunking Services Market is part of the Conferencing & Collaboration (http://www.conferencing.frost.com) Growth Partnership Service program. Frost & Sullivan’s related studies include: Regional Growth Opportunities for Session Initiation Protocol (SIP) Phones and North American Hosted IP (Internet Protocol) Telephony and Unified Communications and Collaboration (UCC) Services Market. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.
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Analysis of the North American VoIP Access and SIP Trunking Services Market
Corporate Communications – North America