AMSTERDAM, Sept. 12, 2014 /PRNewswire/ — Huawei today showcased its innovative video business solutions and shared its vision for a dynamic video ecosystem at IBC 2014 in Amsterdam. Huawei believes that the growing demand for video traffic will be a key driver of telecom business growth, and that operators should embrace an innovative video business ecosystem to capitalize on the video traffic growth, in particular the mobile traffic growth.
The growth of video beyond television is a rising trend in the ICT industry, which motivates global operators to strategize their video business to realize digital transformation and traffic monetization. Huawei envisions a video ecosystem, where videos become integral to our lives and work and are created everywhere. Under the trend of video and device proliferation, Huawei has developed a Video Everywhere framework, in which Huawei sees three categories of video traffic, including entertainment videos, communication videos and video creation. Under the framework, Huawei has designed innovative business models for telecom operators to provide enhanced user experience for end users.
"The industry is standing at a pivotal point. The video business ecosystem we are creating now will have far reaching implications," said Jeffrey Gao, Chief Marketing Officer of Huawei Western Europe Region. "The key question is whether operators can embrace the trend of video everywhere to enable a better connected world and create a brand new business model, or choose to stick with the old business models and risk losing the battle in the new era of video content everywhere."
Leveraging on its extensive practical experience in ICT commercial development and strong R&D capabilities, Huawei is committed to working as a strategic video business partner for operators. Currently, the company has over 200 business consulting experts and more than 1,000 R&D engineers worldwide to provide market insights, entry strategies and service designs to help operators capture business opportunities within the video value chain. To date, Huawei has implemented more than 50 commercial deployments for digital home, with 26 million subscribers. It has the top 5 trial sites for LTE broadcast and provides video services to more than 30,000 small and medium enterprises (SME).
IBC 2014 is held in Amsterdam, Netherlands from September 11 to 16, 2014. Huawei’s booth is located at No.B17, Hall 5, Amsterdam RAI Exhibition & Convention Centre.
Huawei is a leading global information and communications technology (ICT) solutions provider with the vision to enrich life through communication. Driven by customer-centric innovation and open partnerships, Huawei has established an end-to-end ICT solutions portfolio that gives customers competitive advantages in telecom and enterprise networks, devices and cloud computing. Huawei’s 150,000 employees worldwide are committed to creating maximum value for telecom operators, enterprises and consumers. Our innovative ICT solutions, products and services have been deployed in over 170 countries and regions, serving more than one third of the world’s population. Founded in 1987, Huawei is a private company fully owned by its employees.
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