NEW YORK, Sept. 26, 2014 /PRNewswire/ — As the social media marketing environment continues to evolve, more and more small business owners are leveraging their business blog as the foundation of their online marketing strategy. Continuing to create relevant content that will resonate with customers is a key marketing tactic that can drive traffic back to their site and keep customers coming back for more.

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According to Steve Lazuka, founder of Interact Media, continuing to come up with fresh content on a continual basis is one of the most demanding aspects of an inbound marketer. He suggests adding the following five types of blog content into the content rotation:

  • Tutorials: Provide an opportunity to showcase products and services in a variety of ways.
  • Lists: People like lists and they translate well into blog content.
  • Transcripts: Repurpose event transcripts to remain useful.
  • Opinion Post: Establish thought leadership.
  • Roundups: Excellent way to draw in readers and provide a good source of information.

For further discussion on how these types of blog posts can keep visitors engaged, read the latest blog post "5 Types of Blog Content That Keep Your Marketing Fresh" on PR Newswire’s Small Business Toolkit:

PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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