BARCELONA, Spain, March 2, 2015 /PRNewswire/ — Gionee, leading global provider of mobile devices and the current GUINNESS WORLD RECOR holder for the thinnest smartphone, announced its latest Ultra Smartphone ELIFE S7 at this year’s Mobile World Congress. Developed under the ‘making slim to perfection’ product development philosophy, the S7 focuses on performance and user experience more than just ultra slim design.

"We believe ELIFE S7 will bring the future of slim smartphones to the next level. To make ever-slimmer phones, compromising on performance and function is pointless. Manufacturers should offer more features benefiting user experience other than just slimness," said William Lu, president of Gionee.


Inspired by the U-shape design of railway tracks, the ELIFE S7 features Iconic frame design, beautifully merging a high glossy finish and metal effect with two parallel metal light lines. The unique ergonomic side profile provides an extremely comfortable grip for one-handed use.

The metal used on S7 is aviation level aluminum magnesium alloy, making the skeleton solid and durable with no worry of bending in pockets like competitors’ slim products.

Despite the durable metal, both the back and front have Corning Gorilla Glass 3 protection against scratches ultimately creating a combination of hardness and softness to bring maximum protection to the device.

Longer Battery life — Lasts All Day

High power consumption has always been a big problem for ultra slim phones. To enable the battery to last for a whole day, the S7 is equipped with a 595 density 2750 mAh battery, which is the highest among ultra slim phones in the market. In addition, Gionee has optimized both the hardware and software performance to lower battery consumption, bringing energy efficiency to users’ fingertips.

With industry leading Synchronous heartbeat technology and the intelligent control background, the background can reduce the number of times the system wakes up by tracking energy use over time and killing unauthorized apps.

In terms of the user interface, according to the illumination feature of AMOLED screen, the user interface has been optimized. S7 features a unique extreme mode, which automatically enables 10% of remaining battery power to potentially last for 33 hours 45 minutes standby time by freezing functions except calling and text messages to ensure basic communications.

With the MTK 6752 OCTA core 64 bit 1.7 GHz processor, the HPM technology enables the processors to run at a high speed and remain at an ultra-low power consumption level.

Better and Faster Camera. Capture the Moments.

A flat 13MP camera imbedded in the S7 looks more natural. Gionee’s self-developed ‘Image+‘ image processing system enables users to shoot stunningly high quality images with easier user experience. Powered by the night mode engine of Image+, the device can capture 6 pictures in about 1 sec., and compose to 1 picture by adjusting the brightness and image noise.

As one of the fastest cameras with zero delay in the market, S7 can capture a picture with only 500 milliseconds, and its focus time is only 300 milliseconds. The S7’s 8MP front camera incorporates intelligent Face beauty 3.0 technology — the device can estimate peoples’ gender and age, and recommend the best over the face beauty effects for more natural selfie photos.

Hi-Fi Quality Sound

The S7 will include a Hi-Fi level headphone and offer superior sound quality with instinctive Hi-Fi standard sound system that features sound restorations. With the built-in tailor-made speaker and Smart PA, users can enjoy music accompanied by louder and richer sounds, bringing a home theater system experience to an ultra slim phone.

Multi-mode 4G & Dual SIM

S7 is the first ultra slim phone that supports dual SIM, multi-band and multi-mode such as 4G FDD/TDD LTE and 3G WCDMA/TDSCDMA.

More thoughtful — Amigo 3.0 OS

At the launch, Gionee also unveiled the 3rd generation of Android 5.0 Lollipop based Amigo OS; S7 will be the first product running Amigo 3.0, which is more faster.

The Gionee ELIFE S7 stands at 5.5mm thin and will come in Black, White, and Blue.

Key features:
WCDMA 900(850)/1900/2100MHz GSM 850/900/1800/1900MHz
TDD LTE B38/39/40 FDD LTE B3/7/8/20
5.2" Super AMOLED FHD???19201080???PPI=424 , Gorilla Glass 3rd
13.0 Mpxl AF+8.0 Mpxl Front camera
Amigo OS 3.0 based on Android 5.0 Liplop with OTA
TRU Octa-core 1.7GHz CPU, 2GB of RAM
13.0MP rear camera, LED flash, AF, and 8.0MP front-facing camera
16GB of built-in memory
2750mAh battery

Release Plan
The S7 will launch globally starting in Europe through partners KAZAM and ALLVIEW. Consumers from Europe can get the product for EUR399.

About Gionee
Established in 2002, Gionee Communication Equipment Co., Ltd. is a hi-tech company engaging in mobile device designing, R&D, manufacturing, sales in global markets, and mobile internet application services. Today, Gionee sells over 25 million handsets per year worldwide and ranks No.10 in the world by smartphone market share. Gionee is moving fast in building solid brand channels in global markets especially in South Asia and Southeast Asia.

Media contact:
Oliver Sha

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