— LoopUp’s remote meetings product tackles classic conference calling pain points and brings a ‘no training’ philosophy to richer collaboration
LONDON, Dec. 11, 2014 /PRNewswire/ — Based on its recent research on the conferencing services market, Frost & Sullivan presents LoopUp with the 2013 European Frost & Sullivan Award for Entrepreneurial Company of the Year. Frost & Sullivan finds that LoopUp provides an uncomplicated, hassle-free conferencing experience for its end users, without compromising on the conferencing must-haves of robust reliability and security. This simple, intuitive experience has helped it achieve 45 percent growth in its European business in 2013, and the company is all set to expand further.
The LoopUp design philosophy is based on the conviction that user training is a hurdle to widespread enterprise adoption of a conferencing product. This approach is validated by the usage rates of its mobile apps; LoopUp users with the app actually use it on more than 60 percent of their conference calls for better visibility, security and control.
LoopUp allows users to easily create preformatted conference invitations from Outlook, and all major web browsers and mobile platforms. Invitations include a link which enables attendees to join without having to use dial-in numbers or PIN codes. Through timely alerts when the first person joins the meeting, LoopUp users are guided to mobile and web apps that display who’s joined and who’s speaking at any given moment. If one of the attendees has ambient background noise, the moderator can easily identify who is contributing the noise and mute it. If the host wishes to share a presentation or document or allow other participants to share, he or she can do so at any time with a single click.
"A key LoopUp innovation has been enabling its users to seamlessly turn everyday conference calls into richer collaboration sessions with one-click screen sharing," said Frost & Sullivan Research Analyst Mark Hickey. "At any time, the moderator can share his/her screen with the audio conference attendees.
"Moreover, LoopUp’s flexible pricing structure has been designed to meet the needs of the rapidly growing small and mid-market segments, as well as appeal to large enterprises," said Hickey. "It offers both a pay-as-you-go service and a monthly subscription package. Customers can switch between these models as their conferencing needs evolve, or as they discover greater value in the other package."
Adapting to trends such as the rising use of mobile devices for conferencing, integration with other services, and collaborative working is proving essential to sustaining growth. LoopUp made its services available on BlackBerry, Apple and Android handsets to cater to mobile users.
LoopUp’s vision, backed by a clear strategy, has enabled the company to meet the demands of a growing market and establish its position as a highly innovative and customer-focused company.
Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in devising a strong growth strategy and robustly implementing it. The recipient has shown strength in terms of innovation in products and technologies, leadership in customer value as well as speed in response to market needs. In short, the award looks at the emerging market players in the industry and recognizes their best practices that are positioned for future growth excellence.
Frost & Sullivan’s Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
LoopUp’s award-winning service provides simple, secure and pain-free business conference calls and online meetings. We help thousands of businesses host more productive remote meetings without classic annoyances such as not knowing who’s joined, background noise, and difficulties sharing content. LoopUp alerts you when your first guest arrives, calls out to you when you wish to join, shows you who’s on and who’s speaking, and lets you share your screen with a click. LoopUp sells direct to the enterprise market and via distribution partners including Alcatel-Lucent, BT and Cable & Wireless Communications.
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