— Asurion stands out for optimizing the end-to-end experience for consumers by product category

MOUNTAIN VIEW, Calif., Sept. 30, 2014 /PRNewswire/ — Based on its recent analysis of the retail product protection industry, Frost & Sullivan recognizes Asurion with the 2014 North America Frost & Sullivan Award for Product Leadership. Asurion’s comprehensive portfolio of retail product protection solutions provides retailers with complete solutions for their retail protection needs. With more than 150 million active contracts under management, Asurion is a market leader in the North American retail product protection industry.

2014 North American Retail Product Protection Product Leadership Award


2014 North American Retail Product Protection Product Leadership Award

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Unlike most providers, Asurion offers end-to-end customer lifecycle services by leveraging in-house assets. It currently has the largest actively managed network of service providers in North America, comprising more than 29,000 members that are screened to make sure that the same high-quality experience is delivered for customers across all product categories. More importantly, Asurion has optimized the end-to-end experience for consumers by product category, which is a clear differentiator in the North American retail product protection market.

Asurion does not adopt a one-size-fits-all approach and instead focuses on providing a fully customizable platform that meets retailers’ specific objectives of driving customer engagement, brand value, share of wallet, and store visits. Asurion also offers industry-leading client training and reporting capabilities to help retailers analyze, target, and improve the performance of their retail product protection programs. Additionally, it has a strong portfolio of underwriter partnerships and can provide effective reporting and quick time to market, which is a significant benefit for retailers that wish to employ customized protection programs.

"Asurion has invested in the right assets and has successfully integrated the core building blocks in a seamless and coherent manner to deliver a thorough retail product protection offering," said Frost & Sullivan Global Research Director Brent Iadarola. "It consistently enhances its talent and technology to lead the transformation of the retail product protection sector."

The company has a legacy of being the first to market with products and customer experience innovations. For example, in 2006, Asurion became the first company to offer a full 50-state compliant Accidental Damage from Handling (ADH) product to retailers. Other innovations include its online customer portal, Asurion solution hub, which expands multi-channel communication capabilities and allows customers to fully manage their protection service, file and track claims, schedule repairs and choose replacements.

"Apart from delivering top-class products and services, Asurion helps clients with sales enablement and customer support tools," noted Iadarola. "Its retail solutions division is exclusively focused on working with online and in-store retailers to help them address the unique retail product protection requirements of their customer base and gain customer loyalty."

Furthermore, Asurion offers strategic in-store and online/mobile marketing, demonstrating its commitment to the success of its customers’ retail product protection initiatives. It works closely with clients to develop optimal in-store marketing strategies, and helps design and distribute sales collateral nationwide. Some of its innovative solutions to help promote retail product protection in online, mobile, and retail point-of-sales (POS) environments include the PlanScan patent-pending mapping technology and the PlanSmart suite of marketing tools.

Overall, by providing top-of-the-line product capabilities, sales enablement, customer support, and marketing capabilities, Asurion has established itself as a category leader in retail product protection.

Each year, Frost & Sullivan presents this award to the company that has demonstrated product and implementation excellence to increase market share. The award recognizes the vision alignment, process design, and operational efficiency, as well as the technological sophistication and favorable culture within the company. It also lauds the value, reliability and quality of the product/service and its relevance to the needs of the industry in terms of value and design.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.

About Asurion Retail Solutions

Asurion Retail Solutions, a division of global technology protection provider Asurion, provides America’s #1 protection plans through the nation’s leading retailers that are proven to increase revenue, customer satisfaction and shopper loyalty by bringing innovation, transparency, consumer choice and customization to the market. A history of industry-firsts and award winning customer service have made Asurion Retail Solutions the protection plan provider chosen by more than 65 of the country’s largest retailers and rewarded with over 1 million 5-star consumer reviews. Available online and at over 34,000 retail storefronts, Asurion Retail Solutions is supported by 2,100+ US based employees dedicated to delighting shoppers and driving greater value for its retail partners. For more information about Asurion, including customer service ratings and reviews, please visit www.asurion.com.

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