— Frost & Sullivan believes that Tradenergy® is disruptive because it can eventually accelerate the transition of a traditional grid to a smart grid

LONDON, March 26, 2015 /PRNewswire/ — Based on its recent analysis of the ICT industry for smart energy, Frost & Sullivan recognises Reactive Technologies with the 2015 European Frost & Sullivan Award for Entrepreneurial Company of the Year. Reactive Technologies is a start-up company that empowers traditional grid stakeholders and end-users with elegant IT solutions to actively balance the energy system. Despite being a young company in a space that is technology-resistant, Reactive Technologies’ IT-based solution has emerged a popular tool for managing operational assets of different sizes.

Reactive Technologies

Reactive Technologies

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Reactive Technologies’ solution, Tradenergy®, is a cloud based platform that employs IT to overcome the challenges of the industry’s structural legacies. In countries where DSM is only offered to energy intensive customers, Tradenergy® widens the access to DSM to a significantly greater section of commercial and industrial customers and a greater proportion of their assets that ultimately make up their annual energy bill.

Despite being a young start-up, it has gained major corporate customer and partner support to allow the safe, accurate and reliable remote control of energy consumption at such assets as heating, ventilation, air conditioning, refrigeration and freezer units and renewable generation/storage assets.  By working with major controls partners, Reactive Technologies is also helping to greatly enhance the end-customer benefits from normal controls investments, providing equal or greater value than just energy efficiency savings alone.

"Reactive Technologies demonstrates a deep understanding of the marketplace by emphasising the IT angle of its solution," said Frost & Sullivan Research Analyst Yiru Zhong. "Unlike other industrial vendor solutions that require operational asset investments, Tradenergy® does not require any change at all on its customers’ topology."

The company has been able to make deep inroads into its conservative end-user base on the strength of its cost efficiency. Tradenergy® does not require energy companies to invest heavily on operational assets such as storage capacity or network reinforcement. Instead, the IT- and cloud-based solution rapidly identifies the type of assets that can be connected and integrated to the grid, and features a dashboard screen for managing and monitoring these assets.

Tradenergy® opens up new routes to market as the ICT channel is also actively developing its own machine to machine/ Internet of Things (M2M/IoT) businesses. The solution could be useful in adjacent applications such as energy efficiency programs.

"Reactive Technologies’ faith in an IT-based solution has resulted in a portfolio of 65 patents after just four years in operation," noted Zhong. "The core assets of the company are these patents, which form the intellectual property of the Tradenergy® platform."

Overall, due to its strong performance and disruptive IT solutions, Reactive Technologies has earned Frost & Sullivan’s 2015 Entrepreneurial Company of the Year Award.

Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in devising a strong growth strategy and robustly implementing it. The recipient has shown strength in terms of innovation in products and technologies, leadership in customer value as well as speed in response to market needs. In short, the award looks at the emerging market players in the industry and recognises their best practices that are positioned for future growth excellence.

Frost & Sullivan Best Practices awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.

About Reactive Technologies

Founded in 2010 by Dr Heikki Huomo and Marc Borrett, both technology veterans and entrepreneurs, Reactive Technologies Limited is a leading UK smart grid company focused on delivering innovative technology solutions in zero carbon demand-side management (DSM), network efficiency, reactive power management and the integration of renewable and intermittent generation into the grid.

Reactive Technologies’ expertise in mass communications brings a new approach to the challenges of managing electrical energy at scale without disrupting customer operations. Working with end customers and partner organisations, Reactive Technologies delivers an unrivalled, cloud-based DSM service (Tradenergy®) that enables flexibility and control in energy management and allows access to a broader range of demand management revenue streams.


About Tradenergy® Demand Side Management service

Tradenergy® redefines traditional demand-side management (DSM). The Tradenergy® service combines powerful communications technology with innovative cloud-based software to remotely adjust the power usage of commercial and industrial customers’ electronic assets – from heating, ventilation and air conditioning units, to refrigeration and freezer systems.

Tradenergy® provides an integrated and unrivalled DSM service that offers flexibility, control and optimisation of unlimited numbers of existing energy consuming devices. It allows customers to optimise energy consumption; reduce energy costs; and increase revenues by using electrical energy more efficiently – 24/7 and 365 days a year.


About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

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Reactive media enquiries
Marcus Edgar
Tel.: +44 (0)1635 898 363
E-mail: marcus@resonates.com

Reactive company enquiries
Johanna Doyle
Head of Commercial Delivery
Tel.: +44 (0)7584 066 292
E-mail: johannad@reactive-technologies.com

Frost & Sullivan enquiries
Adelaide Mendes
Best Practices Group
Frost & Sullivan
Tel.: +44 (0)2079 157 869
E-mail: adelaide.mendes@frost.com

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