Industry calls for enhanced investment, insight and infrastructure at inaugural MMA Forum Indonesia

JAKARTA, Indonesia, Nov. 14, 2014 /PRNewswire/ — Close to 450 marketing experts came together to chart the future of mobile marketing in Indonesia at the inaugural Mobile Marketing Association Forum (MMAF) Indonesia, held yesterday at the Four Seasons Jakarta. Organized by the Mobile Marketing Association (MMA), the Forum explored the realities of the state of this industry, which is estimated to be worth over USD 25 million and pegged to grow over 100% next year. Committed to bring Indonesia to the leading edge of mobile marketing, experts called for enhanced investment, insight, and infrastructure to further the mobile cause.

"I believe that this Forum has set a precedent for bigger and better things to come," said Rohit Dadwal, Managing Director, Mobile Marketing Association, Asia-Pacific. "The overwhelming response we have received for the inaugural MMAF Indonesia is proof that there is much interest in the potential of mobile marketing in the country. It is key to continue the momentum that we have created today."

Established by various speakers, Indonesia’s sky-high mobile penetration is opportunity enough for brands to get closer and more engaged with their consumers. In her presentation, Adeline-Ausy Setiawan, Media Director, for Unilever in Indonesia and SEAA, stressed the need for brands to adopt a "mobile-enabled, mobile-first and mobile-must" strategy at the earliest to establish longer-lasting relationships with consumers.

Echoing those sentiments, Daniel Tumiwa, Vice President Digital Business — PT. Garuda Indonesia (Persero), TBK, talked about the need to be proactive in mobile, as he discussed the airline’s mobile strategy and ambitions.

"The cases and work shared by the brands at the Forum today indicate the need for ongoing education, investment and collaboration within the industry," continued Rohit Dadwal. "With the pace at which the industry is slated to grow, the MMA looks forward to continue to play a vital part in the mobile conversation in Indonesia."

Infrastructure, insight and investment were key themes that emerged throughout the day’s discussions.

Dick Van Motman, Chairman & CEO of the Dentsu Aegis Network, Southeast Asia, called upon marketers to embrace mobile and make the tough, yet game-changing decisions, that will give the industry the boost that it requires, and enable Indonesia to live up to its true potential.

While obstacles exist, Ashutosh Srivastava, Chairman & CEO, Asia Pacific & Global Growth Markets, Mindshare encouraged marketers to "think big" with mobile and push boundaries. Furthermore, Ongki Kurniawan, Director/Chief Service Management Officer at PT XL Axiata Tbk stressed the importance of working together and collaborating with key stakeholders for mobile marketing to really take off here.

The Mobile Marketing Association Forum Indonesia 2014 was brought to Indonesia in partnership with XL Axiata Tbk, InMobi, Telekomsel, Mobilewalla, Affle, Indosat Digital, Starcom MediaVest Group, OutThereMedia, Mindshare,  Digital + Direct Marketing Association Asia, Indonesia Digital Association, Mobile Monday Indonesia, and Media Business Asia, PR Newswire Asia, Kompas.com, KapanLagi Network, Bubu and APPINA.

Held in over 13 countries around the world, MMA’s Forums are a platform for brands, agencies and publishers to share their experiences and success in mobile marketing. The events have received widespread accolades for its ability to assemble the best within the industry and facilitate the sharing of best practices.

The MMA is the world’s leading global non-profit trade mobile marketing association comprising of more than 800 member companies, from nearly fifty countries around the world. Its members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement

For more information on the event, please visit the MMA Global website here.

ABOUT THE MOBILE MARKETING ASSOCIATION (MMA)
The MMA is the world’s leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA’s mission are four core pillars: to cultivate inspiration by driving the innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for the marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and advocacy. Additionally MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development. Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including smart phones and tablets. Members include, American Express, AdChina, Colgate-Palmolive, Dunkin’ Brands, Facebook, Google, Group M, Hewlett Packard, Hilton Worldwide, Kellogg Co., L’Oreal, MasterCard, McDonalds, Microsoft, Mondelez International, Inc., Pandora Media, Procter & Gamble, R/GA, The Coca-Cola Company, The Weather Company, Unilever, Visa, Vodafone, Walmart, xAd, Zenith Optimedia and many more. The MMA’s global headquarters are located in New York with regional operations in Europe/Middle East/Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC). For information about the MMA please visit www.mmaglobal.com.

FOR MORE INFORMATION:
Rice Communications on behalf of the Mobile Marketing Association
Amala Naravane / Mansi Maheshwari
Email:  amala.naravane@ricecomms.com/ mansi.maheshwari@ricecomms.com
Tel: +65-3157-5681 / +65-3157-5687