BEIJING, March 5, 2015 /PRNewswire/ — Cloud-based eMarketing provider Emarsys is pleased to announce that its globally-leading eMarketing Suite platform has acquired another major customer: Beijing Ujipin Network Technology Inc., has chosen to partner with Emarsys to enhance its customer retention.
Under the contract, Ujipin (Ujipin.com) will use the customer intelligence of Emarsys Smart Insight to get to know each customer and the behavior pattern during their lifecycle, as well as use the high-end algorithms of Emarsys Predict’s intelligent recommendation engine to provide personalized eMarketing services according to each customer’s explicit and implicit preferences.
Ujipin, fouded in 2011, is the only household ebusiness in China to adopt global buyer mode and make direct purchases from overseas household brands. Focusing on the quality end of the home lifestyle market, it has eight product categories covering home decoration, kitchenware & dining, body care, fashion & accessories, etc. It owns the agency rights of over 500 world-renowned design brands and has become the No.1 choice of Chinese users to buy the best household brands.
For an ebusiness like Ujipin, customer retention is currently the greatest concern. Ebusinesses tend to spend a huge amount of their marketing budget to acquire new customers but ignore the importance of retaining existing customers and converting them into regular customers. However, the marketing costs spent on existing customers, which are much less than those spent on customer acquisition, achieve very significant results.
Emarsys provides the world’s leading intelligent eMarketing solutions to help ebusinesses collect the important and valuable data provided by their customers when browsing online, and automatically analyzes this data, allowing for the personalization and automation of both website content and email marketing campaigns. As long as the marketing messages correspond to a customer’s lifecycle and user behavior patterns, the marketing activities will be able to restore and retain lost benefits and markedly boost the website’s page views.
"As an ebusiness positioned for direct purchase of overseas household brands, we have attracted some quality customers who deserve to be treated independently," says Lu Ningxin, CEO of Ujipin. "When a user browses the website, we want to make sure that the products he desires need only one click. And once a visitor leaves our site without buying, we must automatically adjust the email content according to the user’s last pattern of behavior and lifecycle phases instead of sending a message lacking specificity. Emarsys’ solutions will help us realize this function."
More information about Emarsys Predict & Emarsys Smart Insight, please visit website www.emarsys.com
Emarsys is one of the world’s most intelligent customer engagement engines. We have more than 1,000 clients from more than 120 countries all over the world, including such industry leaders as ebay, Li-Ning Sports Goods, Watson’s, sasa.com, Dealextreme, jiuxian.com, etc.
Emarsys’s vision is that the consumers will love our customer service and the way we communicate with them and pay back with unbeatable customer loyalty and revenue. The integrated technology of Emarsys’s eMarketing Suite enables the client, in one single interface, to execute multi-channel, personalized and automated marketing campaigns according to each customer’s behavior. With Emarsys Suite, the value of the customer’s life cycle will be easily improved in a rapid manner. For more information, please visit the company’s website at www.emarsys.com