— The Touchless A3D platform offers a user-friendly, highly convenient mode of interaction with mobile devices

LONDON, Feb. 12, 2015 /PRNewswire/ — Frost & Sullivan presents Crunchfish AB with the 2014 European Frost & Sullivan Award for New Product Innovation Leadership. Crunchfish has opened up new horizons in gesture recognition solutions for mobile devices with its Touchless A3D platform. The solution’s peerless performance, reliability, accuracy, speed of processing, as well as simple architecture, lightweight controller engine, and small device footprint have made it the solution of choice among mobile device manufacturers.

Crunchfish Award

Crunchfish Award

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While competing gesture recognition solutions enable users to operate from a distance of about 4 meters, the Touchless A3D’s fast core engine and a high-quality gesture tracker allows users to operate from a distance of 5 to 6 meters. Moreover, the solution does not require object shape recognition for gesture-based interaction; it can perform user commands by identifying simple swipe gestures, which translates to improved accuracy and interaction speed.

"Significantly, Crunchfish has performed extensive studies of gestures in different geographic locations," said Frost & Sullivan Research Analyst Debarun Guha Thakurta. "It has identified regional socio-cultural differences in operational gestures and focused on implementing these gestural variances in its customized solutions for specific target markets. This unique approach has truly made the Touchless A3D software platform superior to other solutions."

To achieve visionary innovation and product excellence, Crunchfish relies primarily on three best practices. First, the company established strategic partnerships with technical universities and research institutes for technological innovation. Second, it built an efficient development team of engineers and designers, whose primary aim is continuous enhancement of the software development process. Third, it focused on rigorous tuning of its gesture recognition engine to achieve a high degree of accuracy.

Unlike rival solutions that require additional sensors and a powerful processor in a mobile device, Crunchfish’s technology uses only the default hardware resources, eliminating the need for extra hardware. The company works in partnership with mobile device manufacturers and educates end users to make proper use of gesture recognition technology. It organises workshops to teach users to create customized gestures, resulting in successful and seamless interaction with devices.

"Crunchfish is working hard to retain its competitive advantage by improving the accuracy and speed of its gesture recognition engine," noted Thakurta. "Furthermore, it is adding more gestures to its library to create opportunities in new types of application in the future."

Each year, Frost & Sullivan presents this award to the company that has developed an innovative element in a product by leverage leading-edge technologies. The award recognizes the value added features/benefits of the product and the increased ROI it offers customers, which in turn increases customer acquisition and overall market penetration potential.

Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.

About Crunchfish AB

Crunchfish is a leader in touchless interaction by gestures. Our mission is to enhance user interaction by providing intuitive touchless solutions to device manufacturers and mobile application providers globally.

Our Touchless A3D® software platform detects and tracks objects in three dimensions relying only on the video stream from the embedded camera in a device.

Customers appreciate our design skills that enables beautiful user experiences using the A3D® software platform. The platform as such is hardware independent and runs on all major mobile operating systems.

Experience our technology by downloading GoCam on iOS, the first touchless camera and video app on the market. Visit www.crunchfish.com for more information or Follow Us for the latest news.

Joakim Nydemark CEO
E: joakim.nydemark@crunchfish.com
P: +46 706 35 16 09
T: @crunchfish

About Frost & Sullivan

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Mireya Espinoza
P: +1-210-247-3870
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E: mireya.espinoza@frost.com

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