HONG KONG, Feb. 4, 2015 /PRNewswire/ — A leading e-commerce company dedicated to serving China’s electronics manufacturing industry, Cogobuy Group ("Cogobuy" or the "Company," stock code: 400.HK) operates the largest transaction-based e-commerce platform for IC and other electronic components in China. Cogobuy is pleased to announce that the INGDAN.com platform (Hardeggs platform) — a one-stop Internet of Things ("IoT") innovation business platform of the Company, has attained nearly 1 million followers and gathered nearly 2,000 intelligent hardware projects in just two months. With a large number of INGDAN.com followers, Cogobuy can help hardware innovators promote their new products to better target customers while developing their corporate brands. Through the establishment of a hardware innovation ecosystem, this will help realize an "Intelligent Hardware for All" concept and create a win-win situation for both upstream and downstream of the supply chain.

INGDAN.com organized the "Ingdan’s Million Followers Carnival" in November last year. In the space of just two months, followers of INGDAN.com reached nearly 1 million. Fans are not only interested in intelligent hardware, but are also most likely to become end-users of new products. The business model of INGDAN.com has transformed from B2B to B2C, changing the situation from only a few hundred thousand or even just tens of thousands of players using the platform previously. INGDAN.com has built an interactive platform for all to participate in and has become the communications channel between hardware innovators and the general public. With an exceptionally large number of INGDAN.com followers, Cogobuy will not only enjoy the economic benefits created by the followers, but also prosper from the enormous economic power for business development.

Today, INGDAN.com not only provides supply chain knowledge and connection services to hardware innovators, but also leverages its expertise to act as a consultant to offer marketing and branding services. Hardware innovators can now easily promote their new products to followers and draw attention by using INGDAN.com. Taking advantage of its China expertise, INGDAN.com has collaborated with a company to bring its products with mature overseas presence to enter the PRC market with great success.

With an exceptionally large number of INGDAN.com followers, Cogobuy successfully established an IoT ecosystem. With a focus on supply chain services, while also joining forces with hardware innovators and followers — along with combining with WeChat, JD Finance, The Founder, Qihoo 360 and other enterprises — this system has coalesced into a powerful partnership. Forming a closed loop through the ecosystem, Cogobuy can serve each entrepreneur and innovator, even the entire IoT industry. INGDAN.com provides the consolidated support with supply chain services and resource connectivity to assist hardware innovators to produce their products, as well as the platform to promote their products to potential followers and customers at the lowest cost.

Looking forward, Mr. Jeffrey Kang, Executive Director, Chairman and CEO of Cogobuy Group, said: "We strive to evolve INGDAN.com from the current concept of innovation and entrepreneurship to supply chain connection, extending to branding and marketing services that help innovators promote their products to initial users. Meanwhile, INGDAN.com will focus on the development of a complete IoT ecosystem and become the best entry point to the IoT industry. We are focused on building a better platform for entrepreneur teams so as to promote the growth of the IoT industry and to achieve a win-win situation for both upstream and downstream segments of the supply chain."

About Cogobuy Group

Cogobuy Group is a leading e-commerce company dedicated to serving the electronics manufacturing industry in China. The Company operates the largest transaction-based e-commerce platform for IC and other electronic components in China as measured by GMV in 2013. Through the e-commerce platform, including a direct sales platform, an online marketplace and a dedicated team of technical consultants and professional sales representatives, the Company provides customers with comprehensive online and offline services across pre-sale, sale and post-sale stages. The Company serves mainly SME electronics manufacturers.

For further information, please refer to the Company’s website at http://www.cogobuy.com/.

About INGDAN.com

INGDAN.com is an online and office platform focusing on the hardware innovation sector. The platform provides information of hardware innovation, knowledge of the supply chain and supply chain demand docking for IoT innovation entrepreneurs. It is a one-stop hardware innovation business platform with its core being the "supply chain".

For further information, please refer to the Company’s website at http://www.ingdan.com/.