SHENZHEN, China, November 6, 2014 /PRNewswire/ — On November 4, China’s top five watch brands, Seagull, Rossini, Tianwang, Ebohr and Beijing, together take their places and will be featured items on one of the gigantic screens overlooking the “Crossroads of the World” — New York’s Times Square. The five watch brands will take part in the November 11th Singles Day promotion hosted by Alibaba Group.

These top five watch brands, each bringing to the table more than 20 years of experience in watchmaking, collectively embody the advanced state of technology across China’s watchmaking industry: Seagull launched China’s first watch in 1955; Beijing created China’s first tourbillon watch in 1996; Rossini was the only designated watch brand for the 2009 World Model Contest-China Region, establishing the popularity of made-in-China watches in world markets; with its unique culturally-influenced charisma, Ebohr is the only Shenzhen-based demonstration watch maker licensed by the Ministry of Industry and Information Technology; and Tianwang has become the number one made-in-China watch brand after 26 years of building a brand that encompasses a cultural connotation.

The 11.11 Shopping Festival, or “Singles Day”, began in 2009 with 27 brands and this year more than 27,000 brands and merchants from Tmall.com will participate. During last year’s event, $5.8 billion worth of goods were sold via Taobao Marketplace and Tmall.com.