HONG KONG, Nov. 12, 2014 /PRNewswire/ — Leading Chinese silver brand China Silver Group Limited ("China Silver Group" or "The Group"; Stock Code: 815.HK) is pleased to announce that "CSmall www.csmall.com", the Group’s integrated e-commerce platform for gold, silver and jewellery products, recorded unaudited B2C sales of approximately RMB6 million on Singles Day (11 November 2014), setting a new record for B2C daily sales since the launch of CSmall www.csmall.com.

Leveraging the Group’s advantages in upstream silver ingot production, the Group has officially tapped the downstream silver retailing business this year and launched its "CSmall www.csmall.com" integrated e-commerce platform. The overall online business (B2B and B2C) recorded unaudited revenue of RMB62 million and unaudited segment profit of RMB28 million for the first half of 2014. Approximately 50 gold, silver and jewellery brands have established a presence at the "CSmall www.csmall.com" to date.

The Group introduced Mr. Luo Shandong and Mr. Zhu Xiaolin, both veteran investors in the mining industry, as strategic shareholders in October 2014, further strengthening the Group’s foundation in the establishment of a leading integrated e-commerce platform for silver, gold and jewellery products in the PRC.

China Silver Group Limited
China Silver Group is a leading silver producer in China and was one of the top ten largest silver producers in China. It is one of the few silver manufacturers in China capable of producing silver ingots with a purity grade of 99.999%, currently the world’s highest standard. The Group’s "Longtianyong" branded silver ingots are accepted by the LBMA Good Delivery List. Domestically, "Longtianyong" silver ingots have been ranked by the Shanghai White Platinum & Silver Exchange as one of 20 most popular silver brands for nine consecutive years since 2005. In 2014, the Group diversified into the downstream silver retailing business and launched an integrated e-commerce platform "CSmall www.csmall.com".

To learn more about the Group, please visit China Silver Group’s website at: http://www.chinasilver.hk/

For further enquiries, please contact Hill+Knowlton Strategies Asia:

Beatrice Wong
Tel: +852-2894-6373  
Email: beatrice.wong@hkstrategies.com

Ka Wai Li
Tel: +852-2894-6252
Email:
kawai.li@hkstrategies.com