NEW YORK, March 6, 2015 /PRNewswire/ — With over 300 million members that share more than 70 million photos and videos each day1, Instagram can be a highly-targeted, visual advertising channel for your brand that can lead to a healthy stream of revenue for your small business. Joining the ranks of other social media channels, Instagram provides a foundation for high levels of engagement – something that all brands are vying for. As the community continues to grow and thrive, and with many brands still trying to tap into the power of the platform, now is the time for your business to incorporate Instagram into your marketing strategy.

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In the first article of a two-part series posted on PR Newswire’s Small Business PR Toolkit, contributing author Sarah Ware provides the building blocks needed in order to create a well-planned strategic influencer marketing campaign on Instagram. In her post, Ware highlights the benefits of the platform and then dives into identifying influencers and ways to find them.

  • Online Influencer: Social media influencers are users who have an accumulated following, are actively involved in social media, create compelling content and also exert influence over those that follow them. Influencers are particularly valuable to brands because they have the ability to elicit a response or action from their readers.
  • Identifying Potential Influencers: Remember that not every Instagram influencer is right for your brand. Begin with searching for terms and hashtags related to your niche in order to discover who is already talking about your industry. The influencer’s followers should also consist largely of individuals who match your target buyer personas.

Stay tuned for next week’s article that wraps up the series with providing steps on how to engage with influencers and how to measure and track results. For further discussion on ways to locate key Instagram influencers for your brand, click here:

PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

1 Source: Instagram blog post: "300 Million: Sharing Real Moments"

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