KUALA LUMPUR, Malaysia, Oct. 27, 2014 /PRNewswire/ — Recognizing the importance of protecting customer data, U Mobile incorporates Blancco’s industry leading data erasure technology

Consumers who take advantage of trade-in programs for mobile devices are often unaware that factory resets will not remove all data from smartphones and tablets. Blancco, the global leader in data erasure and computer reuse solutions, is now partnering with U Mobile Sdn Bhd, Malaysia’s most dynamic and innovative telco, to offer Malaysia’s first trade-in program for mobile devices with services for complete data erasure.

(Logo: http://photos.prnewswire.com/prnh/20130418/608188 )

"Blancco develops the market’s most advanced data erasure software, holding certifications and approvals around the world, and we are proud of our role in Southeast Asia’s first mobile trade-in program with data erasure services," said Alan Puah, Managing Director for Blancco Southeast Asia. "Consumers looking to trade-up to the latest smartphone and tablet offerings can turn in old devices to U Mobile with peace of mind that all data will be removed."

Factory resets simply remove indexes to data, leaving data recoverable with simple tools. U Mobile’s program incorporates Blancco Mobile, which works at a device’s operating system level to overwrite and fully delete all data, while providing a report as proof.

Blancco Mobile is third-party tested and approved for data erasure by TÜV and DIPCOG and works with Android, iOS, Blackberry, Nokia Symbian and Windows platforms. It also adheres to requirements for data destruction set out by Malaysia’s Personal Data Protection Act.

About Blancco 

Blancco is the proven data erasure solution for millions of users around the globe. As the global leader in data erasure and computer reuse solutions, Blancco offers the most certified data erasure solutions within the industry. The company serves users across a wide range of industries, including banking, finance, government and defense. The company’s products are highly valued by IT asset disposal professionals around the world. Blancco operates from an extensive network of international offices and partners across Europe, North America, the Middle East, Russia, Asia and Australasia. Blancco is a wholly owned subsidiary of Regenersis, a strategic outsourcing partner to many of the world’s leading consumer technology companies. More information is available at http://www.blancco.com.

About U Mobile 

U Mobile is Malaysia’s most dynamic and innovative mobile telecommunication service provider that reaches out to millions of next generation mobile users via high quality mobile services, nationwide coverage, and an unrivaled user experience. U Mobile’s customers have an extensive selection of data and voice plans to choose from that fit perfectly into their current and future lifestyle of work, play and communication. Connecting users through providing a fresh and exciting mobile experience that caters to a wide range of audiences, U Mobile is always looking out for ways to surprise consumers through market-best value product offerings, services, promotions and deals.

Media Contact:

Carabiner Communications
Monica Shaw
+1-770-367-9534
mshaw@carabinerpr.com

Blancco SEA Sdn Bhd
Alan Puah, Managing Director
+603-2201-1920
alan.puah@blancco.com